The risk-laden sector at the heart of F1's latest sponsorship arms race
No self-respecting Formula 1 team is complete these days without a cryptocurrency sponsor and a cupboard full of non-fungible tokens. STUART CODLING digs into the new sponsorship battleground and casts an eye on its future
The Scottish journalist and poet Charles Mackay was best known for his book The Thames And Its Tributaries when, in 1841, he published a seminal text in the study of human stupidity, its insight rendered no less relevant by the passing of almost two centuries. In Extraordinary Popular Delusions and the Madness of Crowds, Mackay details subjects as diverse as the South Sea Bubble, the Crusades, and indeed ‘the Influence of Politics and Religion on the Hair and Beard’.
“Every age has its peculiar folly,” wrote Mackay, “some scheme, project or phantasy into which it plunges, spurred on by the love of gain, the necessity of excitement, or the force of imitation.”
Share Or Save This Story
The short-term pain that hides a very real Williams improvement
How a Shanghai to Sheffield journey paved the way for China’s F1 hero
The secrets of F1 turbocharging explained
Why Alpine’s rigorous training camp yields telling insights into its juniors
How a carryover Alpine blighted by politics gave Ocon an improbable F1 win
Why Ocon retains the approach forced on him by his “crazy journey”
The "fashion evolution" that transformed F1 drivers' helmet designs
The status factor that made Ferrari impossible for Hamilton to turn down
WEC Imola: Ferrari remains on top in FP2 as Fuoco beats Porsche
WRC Croatia: Neuville, Evans tied for the lead after eight stages
WIN! A VIP Race Weekend Experience in Monaco
Lauda's 1976 German GP helmet to be auctioned at F1 Miami GP
The short-term pain that hides a very real Williams improvement
How a Shanghai to Sheffield journey paved the way for China’s F1 hero
Why F1 2026 worst case fears could be key to new rules success
How the F1 driver market situation sits for each team with 2025 openings
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.
