Teams must help promoters with show - Lotus F1's Federico Gastaldi

Formula 1 teams need to be more open to working with race promoters to improve the overall show, according to Lotus deputy team principal Federico Gastaldi

Teams must help promoters with show - Lotus F1's Federico Gastaldi

A number of drivers and teams have been critical of F1, with Red Bull's billionaire owner Dietrich Mateschitz so unhappy with the current state of play he threatened to pull out.

But Gastaldi believes teams not only have a duty to be more approachable but also to educate fans about Formula 1 to boost interest and arrest declining TV figures and race attendances.

"We need to be more open to help the promoters to help them sell tickets," Gastaldi told AUTOSPORT.

"If the promoters struggle, there may be no race and that is not good for the future of Formula 1.

"We also need to be more open to help sponsors to understand how they can get return on investment and help the media improve the show for the viewers.

"And we need to be more generous with our time, including the drivers, to make it more accessible.

"I understand their job is stressful but it is good if we can find a way for them to be more available to fans.

"It is about educating the people. I come from Argentina where Formula 1 is as popular as soccer is in Brazil.

"The current generation has to be educated to show that Formula 1 is a good sport because I think Formula 1 is still the best show on earth."

F1 CAN LEARN FROM OTHER SPORTS

Meanwhile, Felipe Massa has called on Formula 1 to learn from what other sports are doing to boost their profile and enhance the show for the fans.

"I think Formula 1 needs to be intelligent and change to improve the show for the people," he said.

Does F1 need a Usain Bolt character?

"For example I was watching the finals in basketball and I followed them on Instagram.

"It's amazing how they help the competition. When you watch a game, Instagram is showing so many things for the people.

"We need that here as well. We need to see and understand things that people are doing in other championships and try to copy because they are good for the fans."

shares
comments
Honda will not hire outside help to boost F1 effort with McLaren

Previous article

Honda will not hire outside help to boost F1 effort with McLaren

Next article

F1 rule changes don't go far enough

F1 rule changes don't go far enough
Load comments
The ‘backwards step’ that is the right move for Formula 1 Plus

The ‘backwards step’ that is the right move for Formula 1

OPINION: With its days apparently numbered, the MGU-H looks set to be dropped from Formula 1’s future engine rules in order to entice new manufacturers in. While it may appear a change of direction, the benefits for teams and fans could make the decision a worthwhile call

The floundering fortunes of F1’s many Lotus reboots Plus

The floundering fortunes of F1’s many Lotus reboots

Team Lotus ceased to exist in 1994 - and yet various parties have been trying to resurrect the hallowed name, in increasingly unrecognisable forms, ever since. DAMIEN SMITH brings GP Racing’s history of the legendary team to an end with a look at those who sought to keep the flame alive in Formula 1

Formula 1
Sep 22, 2021
Why the 2021 title fight is far from F1's worst, despite its toxic background Plus

Why the 2021 title fight is far from F1's worst, despite its toxic background

OPINION: Formula 1 reconvenes for the Russian Grand Prix two weeks after the latest blow in ‘Max Verstappen vs Lewis Hamilton’. While the Silverstone and Monza incidents were controversial, they thankfully lacked one element that so far separates the 2021 title fight from the worst examples of ugly championship battles

Formula 1
Sep 22, 2021
How F1’s other champion to emerge from 1991 thrived at Lotus Plus

How F1’s other champion to emerge from 1991 thrived at Lotus

Mika Hakkinen became Michael Schumacher’s biggest rival in Formula 1 in the late-90s and early 2000s, having also made his F1 debut in 1991. But as MARK GALLAGHER recalls, while Schumacher wowed the world with a car that was eminently capable, Hakkinen was fighting to make his mark with a famous team in terminal decline

Formula 1
Sep 21, 2021
The forgotten F1 comeback that began Jordan’s odyssey  Plus

The forgotten F1 comeback that began Jordan’s odyssey 

Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…

Formula 1
Sep 20, 2021
The squandered potential of a 70s F1 underdog Plus

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says STUART CODLING

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Plus

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix crash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Plus

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021