Shnaider Seeking Canadian Backing
Alex Shnaider has revaled that he is chasing major Canadian backing for his team, despite his intention to give his future Midland F1 outfit a Russian theme
Russian-born Shnaider is based in Toronto and, on the back of a new sponsorship deal with Canadian brewery company Steelback for his Jordan team, he wants more support from his adopted country.
"Having a Canadian partner on the team is very important. I would love to see more Canadian companies get involved and reap the global marketing benefits of this sport, because I truly believe they would realise tremendous returns on their investment," he told the Globe and Mail.
"We are in discussions with a number of large Canadian companies that are interested in the opportunities our team can deliver through F1."
Shnaider has hinted about creating a driver development programme for his team, but wants it to be funded by one of his team's sponsors.
"I think the positive publicity a company could derive from being involved in something like driver development would be tremendous and, as a current sponsor, Steelback would be given priority to participate."
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