Sauber extends Alfa Romeo F1 naming partnership on multi-year deal

Alfa Romeo has extended its deal with the Sauber Formula 1 team in a multi-year deal that is believed to run to 2024.

Sauber extends Alfa Romeo F1 naming partnership on multi-year deal

The arrangement began as straight title sponsorship in 2018, and for the last three years the team has been badged as Alfa Romeo.

Negotiations regarding a renewal of the deal had been ongoing for several months, and the new regulations that come into force next season helped to encourage Alfa to remain in the sport.

Confirmation means that the team will continue to employ at least one driver from the Ferrari Academy in the coming years.

Antonio Giovinazzi currently has the seat, while Callum Ilott is serving as reserve driver this year, and running in FP1 sessions. Mick Schumacher and current F2 frontrunner Robert Shwartzman are also potential future candidates for drives with the team.

“As an historic Italian automotive brand, Alfa Romeo was born on the race track,” said Alfa CEO Jean-Philippe Imparato. “Today we are proud to continue honouring that racing DNA by placing it at heart of the future of our brand. We are driven by passion and excellence.

“F1 represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years. Furthermore, motorsport brings the incomparable global exposure we wish to leverage for a successful future.”

Antonio Giovinazzi, Alfa Romeo Racing C41,Kimi Raikkonen, Alfa Romeo Racing C41

Antonio Giovinazzi, Alfa Romeo Racing C41,Kimi Raikkonen, Alfa Romeo Racing C41

Photo by: Erik Junius

Team boss Fred Vasseur said: "Alfa Romeo have been an incredible companion over the last few years, and we are even more excited about the chapters that are yet to come.

“The new regulations are giving us the chance to make another step forward and I firmly believe we are perfectly placed to make big gains together. We are looking forward to our future together and to keeping moving towards the front of the grid.

“This relationship is also very important for our company as a whole, beyond the track: the work we have done in the automotive world has shown the extent of the technology and manufacturing skills of Sauber Engineering and we are confident we can continue working for Alfa Romeo on new and exciting projects that will shape the future of the car industry.”

The Frenchman added: “Alfa Romeo is not just a major partner to work with, but a brand that shows we mean business. Continuing to work together will allow us to have a stable environment, something that shows this is a real partnership that transcends sponsorship.

"We are both committed to shaping the team and the marque as we go on, to bring Alfa Romeo back to the top of the motorsport family; for the team, the image boost is immense as well.”

Alfa Romeo has had a difficult 2021 season thus far, and it currently lies eighth in the constructors’ World Championship with two points gained from a pair of 10th places.

shares
comments

Related video

F1 to revive classic wreaths for Silverstone sprint race
Previous article

F1 to revive classic wreaths for Silverstone sprint race

Next article

Ocon gets new F1 chassis for British GP to ‘eradicate doubt’ over struggles

Ocon gets new F1 chassis for British GP to ‘eradicate doubt’ over struggles
Load comments
The historic clues that offer hints of Hamilton’s next move Plus

The historic clues that offer hints of Hamilton’s next move

OPINION: Uncertainty over Lewis Hamilton's future has persisted since the race direction call that denied him an eighth world title in Abu Dhabi last month. But while walking away would be understandable, Hamilton has time and again responded well in the face of adversity and possesses all the tools needed to bounce back stronger than ever

Formula 1
Jan 26, 2022
What the FIA must do to restore F1’s credibility Plus

What the FIA must do to restore F1’s credibility

OPINION: The first stage of the 2022 Formula 1 pre-season is just over a month away, but the championship is still reeling from the controversial results of last year’s finale. The FIA acknowledges F1 has had its reputation dented as a result, so here’s how it could go about putting things right

Formula 1
Jan 25, 2022
The six F1 subplots to watch in 2022 as a new era begins Plus

The six F1 subplots to watch in 2022 as a new era begins

As Formula 1 prepares to begin a new era of technical regulations in 2022, Autosport picks out six other key elements to follow this season

Formula 1
Jan 24, 2022
Why newly-retired Raikkonen won't miss F1 Plus

Why newly-retired Raikkonen won't miss F1

After 349 grand prix starts, 46 fastest laps, 21 wins and one world championship, Kimi Raikkonen has finally called time on his F1 career. In an exclusive interview with Autosport on the eve of his final race, he explains his loathing of paddock politics and reflects on how motorsport has changed over the past two decades

Formula 1
Jan 23, 2022
Unpacking the technical changes behind F1 2022's rules shakeup Plus

Unpacking the technical changes behind F1 2022's rules shakeup

Formula 1 cars will look very different this year as the long-awaited fresh rules finally arrive with the stated aim of improving its quality of racing. Autosport breaks down what the return of 'ground effect' aerodynamics - and a flurry of other changes besides - means for the teams, and what fans can expect

Formula 1
Jan 21, 2022
Why new era F1 is still dogged by its old world problems Plus

Why new era F1 is still dogged by its old world problems

OPINION: The 2022 Formula 1 season is just weeks away from getting underway. But instead of focusing on what is to come, the attention still remains on what has been – not least the Abu Dhabi title decider controversy. That, plus other key talking points, must be resolved to allow the series to warmly welcome in its new era

Formula 1
Jan 20, 2022
The Schumacher trait that will give Haas hope in F1 2022 Plus

The Schumacher trait that will give Haas hope in F1 2022

Mick Schumacher’s knack of improving during his second season in a championship was a trademark of his junior formula career, so his progress during his rookie Formula 1 campaign with Haas was encouraging. His target now will be to turn that improvement into results as the team hopes to reap the rewards of sacrificing development in 2021

Formula 1
Jan 19, 2022
The “glorified taxi” driver central to F1’s continued safety push Plus

The “glorified taxi” driver central to F1’s continued safety push

As the driver of Formula 1’s medical car, Alan van der Merwe’s job is to wait – and hope his skills aren’t needed. JAMES NEWBOLD hears from F1’s lesser-known stalwarts

Formula 1
Jan 15, 2022