Ross Brawn back in Formula 1: What we've learned so far

Formula 1's new chain of command in the post-Bernie Ecclestone era has only just begun, but already there are clear indications emerging about what to expect in the new era

Ross Brawn back in Formula 1: What we've learned so far

The recruitment of F1 ex-team principal Ross Brawn, with several world championships on his CV, was the major news alongside Ecclestone's time in control coming to an end.

While Brawn offered several hints towards the end of last year about how he would like to see F1 run in the future, now he is in position he has been able to expand on what he predicts will be "a different approach for the future".

WHAT IS HIS ROLE?

New F1 owner Liberty Media has placed Brawn in a three-man team alongside new CEO Chase Carey and commercial chief Sean Bratches, with Brawn in charge of sporting matters.

In an interview with the BBC Brawn spoke of wanting to work with all of F1's stakeholders, including teams and the FIA, to "develop a vision of where we want to be in the next few years".

"I know from experience that F1 tends to be reactive," he added.

"It has a problem, it reacts and tries to find a solution, but very rarely has the vision of looking forward three-to-five years and deciding where it wants to be."

WHAT DOES HE WANT TO CHANGE?

Brawn has spoken repeatedly this week about the importance of appealing to F1 fans, with a large part of his focus on creating entertaining racing.

"We know what fans want: they want entertainment, close racing, they want to be able to understand what's going on," he said.

"The fans want racing, and we haven't seen too much of that. Simplicity is a key objective for the future."

However, he is against the idea of artificially spicing up the racing on track, and has expressed skepticism about overtaking aids such as DRS.

Having said F1 needs to "make sure there are no artificial solutions", Brawn added that "everyone knows [DRS] is artificial - we need to find purer solutions".

Speaking to ESPN, he added that DRS "artificially solved a problem that we didn't want to tackle head on", and he hopes F1 can create scenarios that result in more genuine overtaking on track.

HOW QUICKLY WILL THINGS CHANGE?

Brawn has mentioned several times this week that F1 needs longer term planning, and speaking to Gazzetta Dello Sport in Italy he warned "acting quickly could be counterproductive".

However, for all the talk of three-to-five-year plans, he told the BBC there could be changes in place as soon as 2018.

"I have ideas of things we should start to study and perhaps use in 2018 or '19," he said, stressing that he wants to discuss those ideas with teams before making them public.

WHAT ELSE IS ON THE AGENDA?

Away from Brawn's involvement in the sporting matters, F1's new owner wants to develop and/or expand key areas including the race calendar, advertising and sponsorship revenue, digital media assets and 'building up the entertainment experience' to bring new fans in to increase TV viewing figures and race attendance.

Carey and Bratches have both talked of the F1 calendar featuring "21 Super Bowls - week-long extravaganzas that capture whole cities", adding that the championship has "under punched its weight class" commercially.

But Brawn believes talk of calendar expansion should not place traditional F1 races under threat, as he feels the new venues "want to be a part of a show that includes Monaco, Silverstone, Monza, Hockenheim or Nurburgring" and "you've got to retain those traditions to have the values of F1".

In an interview with CNBC, Carey highlighted sponsorship as one of the first commercial areas that will be tackled.

"Today we have a one-man sponsorship operation," he said. "There are many categories we are not even selling into, so putting an organisation in place that enables us to execute that is the most immediate impact.

"In television there's a lot of growth - we are not yet really even a player in the digital landscape so that's an opportunity for us."

shares
comments
Renault Formula 1 team seals BP and Castrol deals for 2017
Previous article

Renault Formula 1 team seals BP and Castrol deals for 2017

Next article

McLaren supports F1 budget cap ideas

McLaren supports F1 budget cap ideas
How de Vries made himself impossible to ignore for a belated F1 chance Plus

How de Vries made himself impossible to ignore for a belated F1 chance

Nyck de Vries appeared to have missed his opportunity to break into Formula 1 as he was passed over for more exciting talents who have now become frontrunners and title fighters. But after catching the eye outside of the F1 sphere, before his stunning impromptu grand prix debut in Italy, will it lead to a delayed full-time race seat?

Can Hamilton produce another Singapore magic moment? Plus

Can Hamilton produce another Singapore magic moment?

The Singapore Grand Prix has, explains BEN EDWARDS, played an important role in Lewis Hamilton’s Formula 1 career. As the series returns to the Marina Bay Street Circuit for the first time in three years, he faces the latest challenge with an underperforming Mercedes car

Formula 1
Sep 28, 2022
Why Sainz is key to Ferrari achieving its chairman's F1 goals Plus

Why Sainz is key to Ferrari achieving its chairman's F1 goals

Although Ferrari's chances of title glory in 2022 have evaporated, chairman John Elkann expects the team to have chalked up both championships by 2026. Both require drivers to play the team game and, having now become more comfortable with the F1-75, Carlos Sainz may be Ferrari's key to title glory

Formula 1
Sep 27, 2022
How F1 has tried to avoid repeating its 2014 engine rules mistakes Plus

How F1 has tried to avoid repeating its 2014 engine rules mistakes

With Formula 1’s future engine regulations now agreed, MARK GALLAGHER wonders if they will provide a more competitive field than past attempts actually managed

Formula 1
Sep 26, 2022
How its faltering first turbo car advanced a Williams-Honda glory era Plus

How its faltering first turbo car advanced a Williams-Honda glory era

STUART CODLING charts the development of the Williams FW09, the ugly duckling that heralded the start of the title-winning Williams-Honda partnership

Formula 1
Sep 25, 2022
The Moss-Ferrari farce that current F1 drivers are thankfully spared Plus

The Moss-Ferrari farce that current F1 drivers are thankfully spared

Recent moves within the driver market have reminded MAURICE HAMILTON of a time when contracts weren’t worth the paper they weren’t written on…

Formula 1
Sep 24, 2022
Audi’s innovative first assault on grand prix racing Plus

Audi’s innovative first assault on grand prix racing

It has been a long time coming but Audi’s arrival in Formula 1 is finally on the horizon for 2026. But it won’t be its first foray into grand prix racing, as the German manufacturer giant has a history both long and enthralling

Formula 1
Sep 23, 2022
The seven factors powering Verstappen's 2022 F1 domination Plus

The seven factors powering Verstappen's 2022 F1 domination

After a tooth and nail and, at times, toxic Formula 1 world championship scrap last year, Max Verstappen's march to a second consecutive title has been the exact opposite. But has he really changed in 2022? Here's a dive into what factors have played a crucial role, both inside the Verstappen camp and elsewhere, in the Dutch driver's domination

Formula 1
Sep 23, 2022