There are those who subscribe to the belief that any publicity is good publicity, as well as its close cousin, Oscar Wilde's bon mot that there's only one thing worse than being talked about, and that is not being talked about.
Didn't do Rich Energy any good, did it?
The company's hirsute (former) CEO William Storey specialised in a certain type of bombast from the off, unilaterally declaring the carbonated beverage "better than Red Bull". I'd have put that claim to the test if I could ever have got hold of a can of the stuff.
The French GP was a weekend decided by tiny margins both at the front of the field, as Red Bull inflicted a comeback defeat on Mercedes, and in the battle for the minor points places. That's reflected in our driver ratings, where several drivers came close to a maximum score
The French GP has been a stronghold for Mercedes since Paul Ricard's return to the calendar in 2018. But that all changed on Sunday, as a clever two-stop strategy guided Red Bull's Max Verstappen to make a race-winning pass on the penultimate lap - for once leaving Mercedes to experience the pain of late defeat it has so often inflicted on Red Bull
The age of the high-profile title sponsor is over, says JONATHAN NOBLE, but Formula 1’s commitment to technological innovation is attracting high-tech partners
The 1956 Italian Grand Prix was over for Juan Manuel Fangio, along with his hopes of winning the world championship – until his Ferrari team-mate (and title rival) voluntarily surrendered his own car so Fangio could continue. NIGEL ROEBUCK recalls Peter Collins, a remarkable sportsman
Red Bull led the way after the first two practice sessions for the 2021 French Grand Prix, but only just ahead of Mercedes. There was all the usual practice skulduggery complicating the performance picture, but one aspect seen at the world champion squad gave it a ‘surprise’ lift, as it looks to leave its street-circuit struggles firmly in the past
After its worst campaign in 40 years, the famous Italian team had to bounce back in 2021 – and it appears to be delivering. Although it concedes the pole positions in Monaco and Baku paint a somewhat misleading picture of its competitiveness, the team is heading into the 2022 rules revamp on much stronger footing to go for wins again
Long-awaited wins for ex-Formula 1 drivers Marcus Ericsson and Kevin Magnussen in IndyCar and IMSA last weekend gave F1 a reminder of what it is missing. But with the new rules aimed at levelling the playing field, there’s renewed optimism that more drivers can have a rewarding result when their day of days comes
OPINION: An interloper squad got amongst the title contenders during Formula 1’s street-circuit mini-break, where Red Bull left with the points lead in both championships. But, as the campaign heads back to purpose-built venues once again, how the drivers of the two top teams compare in one crucial area will be a major factor in deciding which squad stays in or retakes the top spot
The bold reset helping McLaren reverse its fortunes
Autosport Podcast: F1's 2020 driver market silly season explained