Renault Aim to Exploit F1 Success

Renault are aiming to transform their success in this year's Formula One Championship into road car sales

Renault Aim to Exploit F1 Success

The French manufacturers' efforts this season have been rewarded with both the drivers' and the constructors' titles, the first time Renault have clinched both as a full F1 team.

Renault F1 team president Patrick Faure said the objective now is to use their success as a tool for enhancing the image and awareness of the Renault brand in commercial environment.

"Our titles have been won by an international team with a French heart," said Faure. "It is a fantastic advertisement for French engineering excellence that will accompany Renault in its expansion around the globe.

"Now, we must exploit these titles at every level of the company.

"The hardest work has been done in winning the Championship, and now we need to move to the next stage, initially in our communication but then at the tens and thousands of Renault points of sale around the globe, to explain our success to our customers and reflect the enhanced image Formula One success has brought."

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