Promoted: Ferrari F1 driver Raikkonen opens Shell House Mexico

The relationship between Formula 1 cars and fuel is about a lot more than getting from A to B. In this modern era of F1, technologically advanced fuels and lubricants can offer valuable seconds' advantage over rival teams - that's why the Innovation Partnership between Shell and Scuderia Ferrari remains one of the F1 team's most important

Promoted: Ferrari F1 driver Raikkonen opens Shell House Mexico
In association with

Over the duration of their partnership, Shell and Ferrari have delivered:

- 621 race starts
- 176 victories
- 12 F1 drivers' titles
- 10 F1 constructors' championships
*Accurate as of October 25 2018

To celebrate the innovation the brand continues to bring to the Ferrari machine, Shell has opened a pop-up space in the historic centre of Mexico City this week in the run up to the Mexican Grand Prix.

The Shell House will showcase and celebrate the unique relationship between Shell and Ferrari, examining different aspects of the partnership - from technology to fuel saving - and even fitness.

Kimi Raikkonen opened the Shell House yesterday by unveiling a specially commissioned piece of artwork by famous Mexican artist Seher One (aka David Pinon). The artwork celebrates Shell's links to the local culture, as well as the current 'El Momento Shell' campaign. It also depicts Shell's Innovation Partnership with Scuderia Ferrari.

"We always have a good race here," Raikkonen told Autosport. "The people here are very passionate.

"I think there's been some great racing taking place and, I hope, more exciting moments to come."

Look out for the full video of our interview with Raikkonen, coming soon.

Over the coming days, the Shell House has invited local influencers to take part in fun and challenging activities. Motorsport.com presenters Julia Piquet and Elna Navarro will test their skills on the Mexico City circuit playing the F1 2018 game on simulators - but in this 'Beat the Performance' competition, it's not only about lap times.

The two will be taking advice from former F1 driver Marc Gene, monitoring their fuel consumption in a twist designed to highlight to gamers how many different aspects of a car F1 drivers must monitor while they race.

Later this week, we'll also see them put through their paces in a 'Feel the Performance' session designed to help fans understand the physical pressures put on an F1 driver and the importance of a varied fitness regime.

Stay tuned for exclusive content from the Shell House in the run-up to the Mexican Grand Prix this weekend.

shares
comments
Stroll hails 'mature' Ocon amid 2019 Force India F1 seat saga

Previous article

Stroll hails 'mature' Ocon amid 2019 Force India F1 seat saga

Next article

Haas: Investors saved Liberty from a scramble to rescue F1 teams

Haas: Investors saved Liberty from a scramble to rescue F1 teams
Load comments

About this article

Series Formula 1
Drivers Kimi Raikkonen
Teams Ferrari
What needs to “change” for Red Bull is ending Verstappen’s errors Plus

What needs to “change” for Red Bull is ending Verstappen’s errors

OPINION: Going up against the dominant force of Mercedes and Lewis Hamilton was always going to demand the best from Red Bull and Max Verstappen. But after making a couple more errors during the Portuguese Grand Prix, the Dutch driver showed there's a small gap he still needs to close in the 2021 Formula 1 title fight

The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix Plus

The "subtle" Red Bull upgrades that kept it in the Portugal F1 mix

Red Bull's Portuguese Grand Prix fortunes were decidedly second best to Mercedes', but the result skews the potential that the team had at Portimao. With a new set of updates, the team looks good going forward into the rest of 2021's spicy F1 competition

Formula 1
May 3, 2021
Portuguese Grand Prix Driver Ratings Plus

Portuguese Grand Prix Driver Ratings

The 2021 Portuguese GP will for several drivers go down as a weekend of missed opportunities amid imperfect track conditions that caused struggles with tyre warmup. But the performances of a select few stood out from the crowd

Formula 1
May 3, 2021
How Hamilton took a “completely different journey” to Portugal victory Plus

How Hamilton took a “completely different journey” to Portugal victory

Just as he did in 2020, Lewis Hamilton had to come from behind to win the 2021 Portuguese Grand Prix. Only this time there were two rivals he had to pass, among the several challenges he had to overcome, on his way to securing a 97th grand prix victory

Formula 1
May 3, 2021
The ‘big fish’ mentality that kept an Australian legend winning Plus

The ‘big fish’ mentality that kept an Australian legend winning

Frank Gardner was the veteran of just eight grand prix starts. It could have been more, but why waste his talent if the cars weren't up to it? NIGEL ROEBUCK recalls the life of one of racing's great characters

Formula 1
May 2, 2021
Why Todt’s FIA successor could be cut from the same cloth Plus

Why Todt’s FIA successor could be cut from the same cloth

Jean Todt has signalled that he will not stand for re-election as FIA president. MARK GALLAGHER analyses the strong credentials of one potential successor…

Formula 1
May 1, 2021
The data that leaves both Red Bull and Mercedes uncertain of supremacy at Portimao Plus

The data that leaves both Red Bull and Mercedes uncertain of supremacy at Portimao

Lewis Hamilton topped the crucial FP2 session on Friday as F1 returned to Portugal, but his Mercedes team cannot be sure it has the edge on its Red Bull rivals. As cool temperatures and wind combine with the still-slippery surface to present drivers with quandaries over set-up and tyre warmup, there's still everything to play for come qualifying

Formula 1
Apr 30, 2021
How in-form Norris is staking his claim as Britain's next F1 champion Plus

How in-form Norris is staking his claim as Britain's next F1 champion

As a highly-rated Mercedes junior, George Russell is naturally billed as Lewis Hamilton's heir apparent where Britain's next Formula 1 champion is concerned. But he may face competition for that accolade from Lando Norris, fresh from a confidence-boosting run to third at Imola, whose rise is being accelerated by his McLaren team’s revival

Formula 1
Apr 29, 2021