Pirelli's masterplan for F1 entertainment
Pirelli has set out to create tyres that will make F1 more exciting - and the success or failure of its mission could dominate 2011. Jonathan Noble gets the inside story from Pirelli's Paul Hembery
Whether it is a Ferrari, Red Bull Racing, McLaren or A.N.Other that comes out on top of the season-opening Australian Grand Prix is anyone's guess right now, but one thing is at least guaranteed from Melbourne: the main talking point on Sunday night is going to be tyres.
After a winter of intense development from the teams to recover the downforce lost by the ban on double diffusers, and come up with clever ways to get exhausts blowing through the floors, the real big issue for everyone in the pitlane has been getting to grips with the new Pirelli rubber.
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