New Jaguar set for internet launch

Jaguar has chosen to avoid the glitz of Formula 1 car launches by unveiling the new R4 on the internet

New Jaguar set for internet launch

The 'virtual' event will take place on January 21. Jaguar had previously planned to launch the car on January 13, but postponed it when a team restructure was announced that resulted in around 70 member of staff being made redundant.

Jaguar spokesman Nav Sidhu explained the reasoning behind the internet launch.

"With the recent restructuring programme at Jaguar Racing which resulted in around 70 redundancies, we feel that it would be grossly insensitive to be investing large amounts of resource and money at this time into a lavish launch," he said.

"We are not trying to be clever or re-write the rulebook on F1 launches. In fact, it's quite the opposite actually. We will have less than nine weeks left until the opening race of 2003 and we are simply going about our business in a workmanship like manner aimed at maximising development time on the Jaguar R4 which is by far our single biggest priority right now."

On the same day as the launch, the car will have its first test at the Barcelona circuit in Spain.

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