Mild Seven extends Renault deal

The Renault Formula 1 team has extended its title sponsorship contract with Mild Seven for a further four seasons, it has been announced at the launch of the team's new R23

Mild Seven extends Renault deal

Mild Seven logos first appeared on the car back in 1994, when the team was known as Benetton, and is the longest running title sponsorship arrangement in the sport.

"With our facilities at Viry-Châtillon and Enstone, we possess a sound technical base," said Renault boss Patrick Faure. "The extension of our partnership with Mild Seven offers the perfect combination, providing us with both long-term financial stability and a solid partnership."

As Benetton, the team won two world championships with Michael Schumacher in 1994 and 95, and also took the constructors' title in 1995. The team's last win came in the 1997 German GP, where Gerhard Berger triumphed, but parent company Japan Tobacco has been pleased with the exposure its brand has received.

"Our numerous successes in this category have enabled us to improve the international awareness of our company, and to become the second world-wide brand in terms of sales," said Kimitsuna Kidachi, vice president of marketing. "The renewal of our contract with Renault confirms our ambition and our desire to once again win the world championship."

Mild Seven's deal with Renault is estimated to be worth around $40million per season.

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Renault Extend Deal with Mild Seven

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