McLaren signs Coca-Cola sponsor deal for rest of 2018 F1 season

McLaren has agreed a partnership with Coca-Cola, which will result in the soft drink giant's logos appearing on a Formula 1 car for the first time

McLaren signs Coca-Cola sponsor deal for rest of 2018 F1 season

The deal between McLaren and Coca-Cola runs until the end of this season.

But there are likely to be options to extend the deal if the tie-up proves a success.

The Coca-Cola company has been involved in grand prix racing before, when its energy drink Burn was a sponsor of Lotus from 2012 (pictured below).

But The McLaren deal is the first time the parent company's name and logos have been utilised in F1.

The Coca-Cola logos, as well as those of sub brands Dasani and SmartWater, will appear on the McLaren race cars and the overalls of Fernando Alonso, Stoffel Vandoorne and 2019 driver Lando Norris.

McLaren CEO Zak Brown said: "Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1.

"Formula 1 as a sport is changing, as are we as a team, and we're looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents."

Coca Cola's vice president of sports partnerships Ricardo Fort added: "We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth.

"This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion."

shares
comments
Barcelona to host F1 pre-season testing again in 2019
Previous article

Barcelona to host F1 pre-season testing again in 2019

Next article

Sergio Perez extends contract with Force India for 2019 F1 season

Sergio Perez extends contract with Force India for 2019 F1 season
The “solemn promise” that cost quiet hero Brooks an F1 title Plus

The “solemn promise” that cost quiet hero Brooks an F1 title

After two terrifying crashes, one of the best British racers of the 1950s retired before his career peaked. But that’s why GP Racing’s MAURICE HAMILTON was able to speak to Tony Brooks in 2014. Like his friend Stirling Moss, Brooks was regarded as one of the best drivers never to have won the world championship. Here, as our tribute to Brooks who died last month, is that interview in full

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised Plus

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised

AlphaTauri’s mission in F1 is to sell clothes and train young drivers rather than win the championship – but you still need a cutting-edge factory to do that. Team boss Franz Tost takes GP Racing’s OLEG KARPOV on a guided tour of a facility that’s continuing to grow

Formula 1
Jun 26, 2022
Connecting two of Ferrari's favourite F1 sons Plus

Connecting two of Ferrari's favourite F1 sons

Gilles Villeneuve's exploits behind the wheel of a Ferrari made him a legend to the tifosi, even 40 years after his death. The team's current Formula 1 star Charles Leclerc enjoys a similar status, and recently got behind the wheel of a very special car from the French-Canadian’s career

Formula 1
Jun 24, 2022
How a 30cm metal wire triggered open warfare in the F1 paddock Plus

How a 30cm metal wire triggered open warfare in the F1 paddock

Porpoising has become the key talking point during the 2022 Formula 1 season, as teams battle to come to terms with it. An FIA technical directive ahead of the Canadian Grand Prix and a second stay appearing on the Mercedes cars only served to create a bigger debate and raise tensions further

Formula 1
Jun 23, 2022
Does Verstappen have any weaknesses left? Plus

Does Verstappen have any weaknesses left?

Having extended his Formula 1 points lead with victory in Canada, Max Verstappen has raised his game further following his 2021 title triumph. Even on the days where Red Bull appears to be second best to Ferrari, Verstappen is getting the most out of the car in each race. So, does he have any weaknesses that his title rivals can exploit?

Formula 1
Jun 22, 2022
How F1's future fuels can shape the automotive sector Plus

How F1's future fuels can shape the automotive sector

In 2026, Formula 1 plans to make the switch to a fully sustainable fuel, as the greater automotive world considers its own alternative propulsion methods. Biogasoline and e-fuels both have merit as 'drop-in' fuels but, equally, both have their shortcomings...

Formula 1
Jun 21, 2022
The breakthrough behind Sainz’s best weekend of F1 2022 so far Plus

The breakthrough behind Sainz’s best weekend of F1 2022 so far

OPINION: Carlos Sainz came close to winning in Monaco but needed that race’s specific circumstances for his shot at a maiden Formula 1 victory to appear. Last weekend in Canada, he led the line for Ferrari in Charles Leclerc’s absence from the front. And there’s a key reason why Sainz has turned his 2022 form around

Formula 1
Jun 21, 2022
Canadian Grand Prix Driver Ratings 2022 Plus

Canadian Grand Prix Driver Ratings 2022

Plenty of high scores but just a single perfect 10 from the first Montreal race in three years, as Max Verstappen fended off late pressure from Carlos Sainz. Here’s Autosport’s assessment on the Formula 1 drivers from the Canadian Grand Prix

Formula 1
Jun 20, 2022