McLaren: New sponsor
"We strive for perfection and flawless performance in all that we do at Team McLaren Mercedes and are very proud of our partnership with the Steinmetz Diamond Group," said McLaren boss Ron Dennis. "Precision engineering and uniqueness are at the core of Steinmetz's success, and these strongly reflect our integral values."
"Today's announcement marks the third new partner to join Team McLaren Mercedes for the 2005 season," Dennis continued. "This illustrates the continued global magnetism of the sport of Formula One and the team."
"Formula One is a test not only of mental and physical strength, but more importantly of excellence in design and engineering - values that Steinmetz is proud to share with Team McLaren Mercedes. Steinmetz is synonymous with rarity, beauty and luxury, just like the team's cars, and we are pleased to be joining the illustrious ranks of a winning Formula One team," said Nir Livnat, CEO of Steinmetz.
The group has previously been involved in Formula 1 through one-race deals with the now-defunct Jaguar team for the last two years. Famously the company lost a diamond, which had been affixed to the nose of Christian Klien's car, when he hit the armco last year.
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