McLaren confirms Santander deal

The McLaren team has confirmed the extension of its sponsorship deal with Spanish banking giant Santander, as revealed by AUTOSPORT over the weekend

McLaren confirms Santander deal

Santander has sponsored McLaren since the 2007 season, and the partnership will continue despite the company having signed a five-year deal with Ferrari from next year.

"We are extremely pleased to have extended our hugely successful global Partnership with Santander," said team boss Martin Whitmarsh.

"As one of the world's leading banks with a significant presence in Europe, Brazil, Mexico, Chile and the United States and other countries, Santander is a great 'fit' with Vodafone McLaren Mercedes and our triumphs on the global stage of Formula 1.

"The year 2009 marks Santander's third season of association with our sport, and during this time they have successfully title-sponsored three of the most prestigious and historic races: the British, German and Italian Grands Prix. We are very proud of our relationship with Santander and to be part of their ever-expanding Formula 1 involvement.

"We welcome, and wish them well with, their other activities - including, but not limited to, the afore-mentioned race sponsorships."

According to the team, Santander has seen its brand awareness rise in the UK from 20% to 82% since the partnership began.

"The year 2010 will create a newly-refreshed scenario for Santander in terms of Formula 1 sponsorship," said Juan Manuel Cendoya, Senior Vice President of Communications, Corporate Marketing and Research.

"Our continuing partnership with Vodafone McLaren Mercedes - and especially with Lewis Hamilton - will fit very well with our ongoing development of the Santander brand, not only in the UK but globally too."

shares
comments
Stewart asked to run for FIA presidency

Previous article

Stewart asked to run for FIA presidency

Next article

Hamilton predicts fierce title battle

Hamilton predicts fierce title battle
Load comments
The joy that exposes F1’s key weakness Plus

The joy that exposes F1’s key weakness

Long-awaited wins for ex-Formula 1 drivers Marcus Ericsson and Kevin Magnussen in IndyCar and IMSA last weekend gave F1 a reminder of what it is missing. But with the new rules aimed at levelling the playing field, there’s renewed optimism that more drivers can have a rewarding result when their day of days comes

The figures Red Bull and Mercedes can't afford to see again in F1 2021 Plus

The figures Red Bull and Mercedes can't afford to see again in F1 2021

OPINION: An interloper squad got amongst the title contenders during Formula 1’s street-circuit mini-break, where Red Bull left with the points lead in both championships. But, as the campaign heads back to purpose-built venues once again, how the drivers of the two top teams compare in one crucial area will be a major factor in deciding which squad stays in or retakes the top spot

Formula 1
Jun 16, 2021
Why Alfa's boss is ready for the task of securing a stronger F1 future Plus

Why Alfa's boss is ready for the task of securing a stronger F1 future

Two tenth places in recent races have lifted Alfa Romeo to the head of Formula 1's 'Class C' battle in 2021, but longer-term the Swiss-based squad has far loftier ambitions. With the new 2022 rules set to level out the playing field, team boss Frederic Vasseur has good reason to be optimistic, as he explained to Autosport in an exclusive interview

Formula 1
Jun 15, 2021
How Barnard’s revolutionary McLaren transformed F1 car construction Plus

How Barnard’s revolutionary McLaren transformed F1 car construction

The MP4/1 was pioneering by choice, but a McLaren by chance. STUART CODLING relates the tangled (carbonfibre) weaves which led to the creation of one of motor racing’s defining cars

Formula 1
Jun 15, 2021
Why the end is nigh for F1’s most dependable design tool Plus

Why the end is nigh for F1’s most dependable design tool

Windtunnel work forms the bedrock of aerodynamic development in Formula 1. But as PAT SYMONDS explains, advances in virtual research are signalling the end of these expensive and complicated relics

Formula 1
Jun 13, 2021
Why polarising Mosley’s legacy amounts to far more than tabloid rumour Plus

Why polarising Mosley’s legacy amounts to far more than tabloid rumour

The newspapers, naturally, lingered over Max Mosley’s tainted family history and niche sexual practices. But this is to trivialise the legacy of a big beast of motor racing politics. STUART CODLING weighs the life of a man whose work for safety on both road and track has saved hundreds of thousands of lives, but whose penchant for cruelty remains problematic and polarising

Formula 1
Jun 12, 2021
Why pragmatic Perez isn't fazed by no-nonsense Red Bull F1 culture Plus

Why pragmatic Perez isn't fazed by no-nonsense Red Bull F1 culture

Sergio Perez has spent most of his career labouring in Formula 1’s midfield, wondering whether he’d ever get another shot at the big time. Red Bull has handed him that chance and, although life at the top is tough, the Baku winner is doing all the right things to get on terms with Max Verstappen, says BEN ANDERSON

Formula 1
Jun 11, 2021
What the data tells us about the F1 2021 title fight Plus

What the data tells us about the F1 2021 title fight

Formula 1 has been tracking car performance using timing loops mounted every 200m around each circuit – to the extent that it was able to anticipate Ferrari’s 'surprise’ pole in Monaco. PAT SYMONDS explains what this means for this season and beyond

Formula 1
Jun 10, 2021