McLaren and Boss extend record partnership

McLaren has extended its partnership with Hugo Boss, the international fashion and lifestyle group, for another five years making it the longest ever sponsor/team partnership in the history of international sport

McLaren and Boss extend record partnership

"I'm very proud of our partnership with Boss," said Ron Dennis, Chairman and CEO of the TAG McLaren Group. "It shows commitment and dedication - values which are synonymous with Boss and McLaren.

"There has always been a great synergy between us as we share the passionate desire to be the best in our respective fields. Underlying the commercial relationship is a strong friendship and mutual respect and it gives me great pleasure that our agreement has been extended for a further five years," he added.

Werner Baldessarini, CEO of Hugo Boss said: "After 20 years together, both Boss and McLaren understand our respective goals and objectives and both companies want to continuously seek excellence in every aspect of business. The media coverage and lifestyle which Formula One and McLaren attract has significantly contributed to developing Boss' global presence and are an excellent medium for maintaining our image and profile."

During Boss' 20 years' association with McLaren, the team has claimed nine Drivers' Formula One World Championships. The Boss logo will continue to appear on the West McLaren Mercedes Formula One cars adjacent to the drivers' names and on drivers' overalls, helmets and team personnel.

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