Jordan Renew Deal with Benson & Hedges

The Jordan Grand Prix team have announced that Benson & Hedges will be their principal sponsor for the 2003 Formula One season.

Jordan Renew Deal with Benson & Hedges

The Jordan Grand Prix team have announced that Benson & Hedges will be their principal sponsor for the 2003 Formula One season.

"I am delighted to confirm that Benson and Hedges will be with us for the 8th consecutive season," said team principal Eddie Jordan, speaking at London's Dorchester Hotel, where he introduced new driver Ralph Firman to the press.

"They have shown great loyalty to the team and the sport and I am sure that with Ralph joining Giancarlo Fisichella in the new Jordan Ford EJ13 we can look forward to a very exciting season in their distinctive yellow colours."

The Benson and Hedges brand has been associated with Jordan since the start of the 1996 season, when it became the team's title sponsor. The team lost title sponsor Deutsche Post after the end of last season.

At the start of 2002, Benson and Hedges decided to reduce their financial input to the Silverstone-based outfit, leaving Deutsche Post as their title sponsor for the 2002 season.

"The recent bold moves by the FIA to re-invigorate the spectacle and competitiveness of Formula One has ensured that the sport remains exciting," said Neil England, commercial director of Gallaher PLC, owners of B&H.

"Benson & Hedges is delighted to continue its association with Jordan Grand Prix and looks forward to a great season for them and Formula One."

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