James Allen: Football chief explains why F1 fans are switching off

It's always interesting to hear different points of view from outside the sport on what's good and bad in the world of Formula 1

James Allen: Football chief explains why F1 fans are switching off

On Wednesday morning at a Sports Industry Breakfast club event in London, Steve Parish, the chairman of English Premier League football side Crystal Palace FC, spelled out why the EPL must maintain its current distribution model of commercial revenues.

This has small increments between the winners and the team finishing 20th - and Parish used F1 as a case study of how a competitive organisation should not be run commercially.

The EPL is in the middle of its richest-ever TV rights deal and a new round, for rights due to start in the 2019/20 season, was recently concluded with Sky and BT Sport paying £4.46billion for three seasons for domestic UK rights alone. At £1.6bn a season, that's almost three times as much as the global TV rights F1 yields annually.

Arguing that the relatively level playing field in payments has helped make the Premier League exciting - it's not uncommon for a team like Crystal Palace to beat a Manchester United or an Arsenal once in a while - Parish said: "It has to stay competitive. Nobody wants to watch someone destroy a club 7-0, it's not intoxicating.

"Take F1 for example. The big teams got all the power, demanded more and more money.

"Now there's a spectacle where there's one or two teams with a chance of winning a race, and people are switching off.

"If we make it less interesting, it's not in the long term benefit of the league."

Although the total price for the 2019-21 EPL rights has dropped from the current deal, Parish said: "This deal is indicative of how good the last deal was.

"Nobody imagined we'd get another increase like last time. Maybe the league outfoxed the broadcasters last time, and this time we got a bit of our own medicine.

"A lot of the OTT platforms - Netflix etc - are doing pretty well without sport! The hope is we'll be in a different situation in three years' time with those types of providers.

"The fees were probably over the top, and now we're at the right amount of money, which is never a bad thing. The international market could balance it out anyway."

F1 launched its new OTT streaming service on Tuesday and the response from readers of the James Allen on F1 site has been very positive.

At $8 a month the price point seems to be right for the audience, and I predict a successful roll out in the markets it is being trialled in this season.

UK fans are disappointed it's not available, but F1 has indicated it is open to doing a deal for Sky to 'upsell' the OTT package as part of its offering.

How that would work in relation to the much higher prices charged by Sky Sports and its Now TV pay-per-day arm is not yet clear.

shares
comments
F1 testing: Fernando Alonso sets sole lap time of snow-wrecked day
Previous article

F1 testing: Fernando Alonso sets sole lap time of snow-wrecked day

Next article

F1 testing: 'No point' running on snow-affected day three - Ferrari

F1 testing: 'No point' running on snow-affected day three - Ferrari
The relaxed home life that helps F1’s Danish superstar to deliver Plus

The relaxed home life that helps F1’s Danish superstar to deliver

The unrelenting grasp of the tax man prompts most racing drivers to move to the likes of Monaco, Switzerland or Dubai. But, as OLEG KARPOV found out, Kevin Magnussen is quite happy where he is, thank you very much – at home, with his family, in Denmark

Formula 1
Oct 5, 2022
How Perez has shown what many F1 drivers need from the 2022 season run-in Plus

How Perez has shown what many F1 drivers need from the 2022 season run-in

OPINION: Sergio Perez’s Singapore triumph arrested a big decline in his Formula 1 performances against Max Verstappen at Red Bull since his Monaco win. He now needs to maintain his form to the season’s end, while others are also seeking a change in fortunes

Formula 1
Oct 5, 2022
How the FIA should punish any breaches of the F1 cost cap Plus

How the FIA should punish any breaches of the F1 cost cap

OPINION: On Wednesday, the FIA will issue F1 teams with compliance certificates if they stuck to the 2021 budget cap. But amid rumours of overspending, the governing body must set a critical precedent. It needs to carefully pick between revisiting the bitterness of Abu Dhabi, a contradictory punishment and ensuring parity for the rest of the ground-effect era

Formula 1
Oct 4, 2022
Singapore Grand Prix Driver Ratings 2022 Plus

Singapore Grand Prix Driver Ratings 2022

A testing return to the Singapore Grand Prix in tricky conditions created plenty of hazards and mistakes for the Formula 1 drivers to fall into. That partly explains a number of low scores, including from a handful of high profile runners, allowing others to take a starring role under the floodlights

Formula 1
Oct 3, 2022
The two key contributors to Leclerc's defeat to Perez in F1's 2022 Singapore GP Plus

The two key contributors to Leclerc's defeat to Perez in F1's 2022 Singapore GP

In a marathon Formula 1 Singapore Grand Prix, Sergio Perez’s victory was only assured hours after the race due to a stewards investigation. Throughout the contest the Red Bull driver impressively held off Ferrari’s Charles Leclerc in changing conditions to see the Mexican pull out enough of an advantage to negate his post-race penalty

Formula 1
Oct 3, 2022
The time-honoured manufacturer model that can't apply to all F1 teams Plus

The time-honoured manufacturer model that can't apply to all F1 teams

What happens, asks MATT KEW, if the old adage of win on a Sunday, sell on a Monday is no longer true for F1 manufacturers?

Formula 1
Oct 2, 2022
Why is Oscar Piastri F1's most sought-after rookie? Plus

Why is Oscar Piastri F1's most sought-after rookie?

The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old

Formula 1
Sep 30, 2022
The unintended benefit that F1's new engine rules era will deliver Plus

The unintended benefit that F1's new engine rules era will deliver

Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume

Formula 1
Sep 29, 2022