JA on F1 Podcast: Making the F1 Fans' Voice Heard
Autosport Editor-in-Chief Rebecca Clancy and Chief Motorsport Writer Ben Hunt join James in the studio and we hear from an influential voice from the US on F1’s new audiences, Toni Cowan-Brown.
Max Verstappen, Red Bull Racing RB20, Carlos Sainz, Ferrari SF-24, Lando Norris, McLaren MCL38, Charles Leclerc, Ferrari SF-24, Oscar Piastri, McLaren MCL38, Sergio Perez, Red Bull Racing RB20, the rest of the field on the opening lap
Photo by: Sam Bloxham / Motorsport Images
Formula 1 held its spectacular season launch event at London’s O2 Arena on Tuesday in a ceremony that was all about entertaining the fans, particularly those new to the series.
Hot on its heels, F1 is launching the latest Global Fan Survey in partnership with the Motorsport Network, Autosport’s parent company, on Thursday 20 February.
This is where F1 fans from around the world have a chance to make their voices heard. There will be many useful learnings for F1, the teams, sponsors and promoters.
It is the fourth-ever survey after 2015, 2017 and 2021, with the latest one receiving 167,000 responses from 185 countries and publishing company Nielsen certified it as the largest sports survey ever conducted.
Meanwhile, the 2017 survey came just after Liberty Media’s takeover of F1 and by 2021 we could clearly see the changes in attitudes and demographics among fans, who were younger and more female.
So what will this new survey show?
Take the survey now to ensure your voice is heard.
Send your comments or questions to: @jamesallenonf1 on X/Twitter or jamesallenonf1@autosport.com.
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