Haas signs new title F1 sponsorship deal for 2023
The Haas Formula 1 team has received a major financial boost after securing a new title sponsorship deal with payment company MoneyGram.
The multi-year partnership, which has been announced on the eve of Haas's home race in the United States, will commence from the start of next season.
As well as an official change to the team name, Haas will have a revised livery for the 2023 campaign as well.
Haas's deal with MoneyGram comes after the team had been on the lookout for a rock-solid commercial partner in the wake of growing interest around the squad and F1.
Previous title sponsorship deals with Rich Energy and Uralkali both ended in controversial circumstances, and Haas was adamant it would bide its time for the right company to come along.
Speaking about the partnership, team owner Gene Haas said: "We are pleased to welcome an incredible brand like MoneyGram as our new title sponsor.
"Since our entrance into the F1 world championship in 2016, Haas has earned a reputation of strength, agility and resilience.
"MoneyGram brings a similar drive to the world of financial services, and we're ready to work together to maximise results on and off the track."
Kevin Magnussen, Haas VF-22, Valtteri Bottas, Alfa Romeo C42
Photo by: Sam Bloxham / Motorsport Images
Although the MoneyGram deal does not kick in until next season, company representatives will be appearing at a press conference in Austin later on Thursday, while there will be several activation events around the United States Grand Prix.
Haas has yet to confirm its full driver line-up for next season, with only Kevin Magnussen having a contract so far.
Mick Schumacher remains an option for the squad if he can end the year strongly, with Aston Martin reserve Nico Hulkenberg also emerging as a strong candidate.
Related video
The unavoidable element that all F1 drivers need to rise above
McLaren to debut innovative dynamic sponsor logos in F1
Alonso's pushy trait a boost for me in 2023 F1 season, says Stroll
Aston Martin Formula 1 driver Lance Stroll says Fernando Alonso's pushy nature will be a boost to both him and the squad this year.
Porsche aims to “learn quick” from Daytona 24 Hours disappointment
Porsche’s director of factory racing Urs Kuratle says his team will gain valuable answers from its disappointing results in the Daytona 24 Hours.
Ferrari: Claims of 30hp F1 engine step for 2023 "a joke"
Ferrari has labelled rumours of a 30hp leap in engine performance this year as a "joke", amid growing intrigue about the steps that Formula 1 manufacturers have made for 2023.
Deletraz switches from Prema to TF Sport for ELMS title defence
Two-time European Le Mans Series champion Louis Deletraz will leave Prema to join the TF Sport-run Racing Team Turkey for his third campaign in the championship this season.
Who were the fastest drivers in F1 2022?
Who was the fastest driver in 2022? Everyone has an opinion, but what does the stopwatch say? Obviously, differing car performance has an effect on ultimate laptime – but it’s the relative speed of each car/driver package that’s fascinating and enlightening says ALEX KALINAUCKAS
Why F1's nearly man is refreshed and ready for his return
He has more starts without a podium than anyone else in Formula 1 world championship history, but Nico Hulkenberg is back for one more shot with Haas. After spending three years on the sidelines, the revitalised German is aiming to prove to his new team what the F1 grid has been missing
The potential-laden F1 car that Ferrari neglected
The late Mauro Forghieri played a key role in Ferrari’s mid-1960s turnaround, says STUART CODLING, and his pretty, intricate 1512 was among the most evocative cars of the 1.5-litre era. But a victim of priorities as Formula 1 was deemed less lucrative than success in sportscars, its true potential was never seen in period
Why Vasseur relishes 'feeling the pressure' as Ferrari's F1 boss
OPINION: Fred Vasseur has spent only a few weeks as team principal for the Ferrari Formula 1 team, but is already intent on taking the Scuderia back to the very top. And despite it being arguably the most demanding job in motorsport, the Frenchman is relishing the challenge
The crucial tech changes F1 teams must adapt to in 2023
Changes to the regulations for season two of Formula 1's ground-effects era aim to smooth out last year’s troubles and shut down loopholes. But what areas have been targeted, and what impact will this have?
Are these the 50 quickest drivers in F1 history?
Who are the quickest drivers in Formula 1 history? LUKE SMITH asked a jury of experienced and international panel of experts and F1 insiders. Some of them have worked closely with F1’s fastest-ever drivers – so who better to vote on our all-time top 50? We’re talking all-out speed here rather than size of trophy cabinet, so the results may surprise you…
One easy way the FIA could instantly improve F1
OPINION: During what is traditionally a very quiet time of year in the Formula 1 news cycle, FIA president Mohammed Ben Sulayem has been generating headlines. He’s been commenting on massive topics in a championship that loves them, but also addressing necessary smaller changes too. Here we suggest a further refinement that would be a big boon to fans
How can McLaren keep hold of Norris?
Lando Norris is no longer the young cheeky-chappy at McLaren; he’s now the established ace. And F1's big guns will come calling if the team can’t give him a competitive car. Here's what the team needs to do to retain its prize asset
Subscribe and access Autosport.com with your ad-blocker.
From Formula 1 to MotoGP we report straight from the paddock because we love our sport, just like you. In order to keep delivering our expert journalism, our website uses advertising. Still, we want to give you the opportunity to enjoy an ad-free and tracker-free website and to continue using your adblocker.