Haas changed F1 livery to boost branding visibility on TV
Haas team principal Gunther Steiner says the Formula 1 squad's change of livery for the Monaco Grand Prix was made to make logos stand out better on television
The American outfit has revamped its paintscheme for the rest of the season, with a shift towards more grey and white with bigger writing.
Owner Gene Haas initially suggested it was in line with the new requirements to display driver numbers, introduced at Barcelona.
When asked by Autosport to explain the change - greeted with some scepticism from fans - Steiner said it was to make the Haas branding on sidepods more prominent on television.
"We reviewed how you see it on television and it looked that on the side, the Haas [logo], you could not really see it," Steiner said.
"The creative guys came up with some ideas until we found what Gene liked and that is why it changed. It is very simple.
"It is a little bit of a different style. To make it more visible they went through a few iterations and they thought the white would stand out more, plus making it [the logo] bigger would help as well.
"We see on the weekend how it looks on TV."
Previous article
F1 Monaco GP: Mercedes' Hamilton leads Vettel in first practice
Next article
Why the F1 order is mixed up in Monaco
How F1’s other champion to emerge from 1991 thrived at Lotus
Mika Hakkinen became Michael Schumacher’s biggest rival in Formula 1 in the late-90s and early 2000s, having also made his F1 debut in 1991. But as MARK GALLAGHER recalls, while Schumacher wowed the world with a car that was eminently capable, Hakkinen was fighting to make his mark with a famous team in terminal decline
The forgotten F1 comeback that began Jordan’s odyssey
Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…
The squandered potential of a 70s F1 underdog
A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says STUART CODLING
The other notable Monza escape that F1 should learn from
OPINION: The headlines were dominated by the Italian Grand Prix crash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences
How Monza only added more questions to F1's sprint race conundrum
With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...
Who should Alfa Romeo sign for 2022's F1 season?
OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects
The "forced break" that was key to Ricciardo's Monza excellence
OPINION: Daniel Ricciardo has long been considered one of Formula 1’s elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he’s recovered to banish those memories with a famous Monza win – built on a critically important foundation
How Verstappen is ruining his F1 title battle with Hamilton
OPINION: The Italian GP clash between Lewis Hamilton and Max Verstappen followed a running theme in the 2021 Formula 1 title fight. Their close-quarters battles have often resulted in contact - and although Hamilton has shown a willingness to back off, Verstappen must learn to temper his aggression
