Grapevine: ITV Clarifies Controversial Ad Break

ITV Sport has apologised to it British viewers for taking an advertising break in the final three laps of today's San Marino Grand Prix but said the disturbance was unavoidable

Grapevine: ITV Clarifies Controversial Ad Break

ITV, which covers the Formula One races live to more than 11 million viewers in England, drew heavy criticism from fans today after they moved to a three-minute advertising break in the closing laps of a thrilling race, which saw World Champion Michael Schumacher battling with race leader Fernando Alonso for the win.

With just over three laps to go, and the Ferrari nose right at the back of the Renault, the British station cut to advertising and returned amidst the final lap of the race.

But a source at the ITV team told Autosport-Atlas the break was unavoidable, as the station had held out on cutting to commercials for as long as it could.

"We are contractually committed to a number of ad breaks, and when it started to get exciting [on track] we held off, expecting the battle to be settled at any point. But when nothing happened, we just had to take the break, as we're contractually forced to do so."

ITV are commited to fit in five commercial breaks, each about three minutes long.

A spokesman for ITV Sport told Autosport-Atlas: "Obviously we're a commercial channel, and if you would have missed anything, we'd have brought the action [after the break] as a replay. In this case, the lead didn't change hands.

"We're sorry for any frustration it might have caused the viewers."

shares
comments
Stoddart Not Surprised by Retirements
Previous article

Stoddart Not Surprised by Retirements

Next article

Red Bull Vow to Find More Speed

Red Bull Vow to Find More Speed
Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised Plus

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised

AlphaTauri’s mission in F1 is to sell clothes and train young drivers rather than win the championship – but you still need a cutting-edge factory to do that. Team boss Franz Tost takes GP Racing’s OLEG KARPOV on a guided tour of a facility that’s continuing to grow

Connecting two of Ferrari's favourite F1 sons Plus

Connecting two of Ferrari's favourite F1 sons

Gilles Villeneuve's exploits behind the wheel of a Ferrari made him a legend to the tifosi, even 40 years after his death. The team's current Formula 1 star Charles Leclerc enjoys a similar status, and recently got behind the wheel of a very special car from the French-Canadian’s career

Formula 1
Jun 24, 2022
How a 30cm metal wire triggered open warfare in the F1 paddock Plus

How a 30cm metal wire triggered open warfare in the F1 paddock

Porpoising has become the key talking point during the 2022 Formula 1 season, as teams battle to come to terms with it. An FIA technical directive ahead of the Canadian Grand Prix and a second stay appearing on the Mercedes cars only served to create a bigger debate and raise tensions further

Formula 1
Jun 23, 2022
Does Verstappen have any weaknesses left? Plus

Does Verstappen have any weaknesses left?

Having extended his Formula 1 points lead with victory in Canada, Max Verstappen has raised his game further following his 2021 title triumph. Even on the days where Red Bull appears to be second best to Ferrari, Verstappen is getting the most out of the car in each race. So, does he have any weaknesses that his title rivals can exploit?

Formula 1
Jun 22, 2022
How F1's future fuels can shape the automotive sector Plus

How F1's future fuels can shape the automotive sector

In 2026, Formula 1 plans to make the switch to a fully sustainable fuel, as the greater automotive world considers its own alternative propulsion methods. Biogasoline and e-fuels both have merit as 'drop-in' fuels but, equally, both have their shortcomings...

Formula 1
Jun 21, 2022
The breakthrough behind Sainz’s best weekend of F1 2022 so far Plus

The breakthrough behind Sainz’s best weekend of F1 2022 so far

OPINION: Carlos Sainz came close to winning in Monaco but needed that race’s specific circumstances for his shot at a maiden Formula 1 victory to appear. Last weekend in Canada, he led the line for Ferrari in Charles Leclerc’s absence from the front. And there’s a key reason why Sainz has turned his 2022 form around

Formula 1
Jun 21, 2022
Canadian Grand Prix Driver Ratings 2022 Plus

Canadian Grand Prix Driver Ratings 2022

Plenty of high scores but just a single perfect 10 from the first Montreal race in three years, as Max Verstappen fended off late pressure from Carlos Sainz. Here’s Autosport’s assessment on the Formula 1 drivers from the Canadian Grand Prix

Formula 1
Jun 20, 2022
Why “faster” Ferrari couldn’t beat Red Bull in Canadian GP Plus

Why “faster” Ferrari couldn’t beat Red Bull in Canadian GP

On paper the Canadian Grand Prix will go down as Max Verstappen’s latest triumph, fending off late pressure from Carlos Sainz to extend his Formula 1 world championship lead. But as safety car periods, virtual and real, shook up the race Ferrari demonstrated it can take the fight to Red Bull after recent failures

Formula 1
Jun 20, 2022