Formula 1 fan initiatives introduced for Spanish Grand Prix

Formula 1 will introduce a series of new initiatives to boost fan engagement from this weekend's Spanish Grand Prix

Formula 1 fan initiatives introduced for Spanish Grand Prix

New Liberty Media has been planning an overhaul to make grand prix weekends more attractive for fans, with some 'Fan Festival' measures to be introduced this weekend at Barcelona.

Interviews and features will now be shown on big screens at circuits between on-track action, following a model established by promoters of the Australian and British Grands Prix.

Revamped and standardised Fan Zones will now include simulators and pitstop challenges, while attendees can enter competitions to win a ride in a two-seater F1 car, Paddock Club passes and photo opportunities with teams.

Corporate guests in the Paddock Club will lap the circuit in the regular drivers' parade truck and receive exclusive access to a range of show car and a mocked-up garage.

"Formula 1 is undergoing a major evolution and the Spanish Grand Prix is a landmark moment in the brand's history," Sean Bratches, F1's commercial managing director, said.

"From the outset, we have focused on getting fans closer to the action and broadening the appeal of the sport.

"The launch of this weekend's Fan Festival marks the beginning of this journey and we are excited about bringing races to life in this way over the course of the season and beyond."

shares
comments
Ross Brawn suggests NASCAR-style open inspections for Formula 1
Previous article

Ross Brawn suggests NASCAR-style open inspections for Formula 1

Next article

Remembering Monaco's darkest day

Remembering Monaco's darkest day
How studying Schumacher helped make Coulthard a McLaren F1 mainstay Plus

How studying Schumacher helped make Coulthard a McLaren F1 mainstay

Winner of 13 grands prix including Monaco and survivor of a life-changing plane crash, David Coulthard could be forgiven for having eased into a quiet retirement – but, as MARK GALLAGHER explains, in fact he’s busier than ever, running an award-winning media company and championing diversity in motor racing. Not bad for someone who, by his own admission, wasn’t quite the fastest driver of his generation…

Could F1 move to a future beyond carbonfibre? Plus

Could F1 move to a future beyond carbonfibre?

Formula 1 has ambitious goals for improving its carbon footprint, but could this include banishing its favoured composite material? PAT SYMONDS considers the alternatives to carbonfibre and what use, if any, those materials have in a Formula 1 setting

Formula 1
Aug 6, 2022
How Russell has proven he deserves to be Hamilton's Mercedes heir Plus

How Russell has proven he deserves to be Hamilton's Mercedes heir

He’s fast, he’s smart, and he’s already shown he’s not going to let Max Verstappen intimidate him. George Russell won’t say it, but LUKE SMITH says he’s ready to take the lead at Mercedes when Lewis Hamilton moves on to a quieter life. And – whisper it – Mercedes and Lewis are starting to think so too

Formula 1
Aug 5, 2022
The traits that fuelled Alonso's unexpected Aston Martin move Plus

The traits that fuelled Alonso's unexpected Aston Martin move

Fernando Alonso’s bombshell switch to Aston Martin sent shockwaves through Formula 1, not least at Alpine that finds itself tangled in a contract standoff with Oscar Piastri. Not shy of a bold career move and with a CV punctuated by them, there were numerous hints that trouble was brewing

Formula 1
Aug 4, 2022
The elements Ferrari must resolve to first save face, then win championships Plus

The elements Ferrari must resolve to first save face, then win championships

OPINION: Ferrari's Formula 1 title hopes look all but over after another strategic blunder in last week's Hungarian Grand Prix denied Charles Leclerc the chance to fight for victory, while handing it to chief rival Max Verstappen. The Scuderia now faces intense scrutiny over what it must now do to finally become a genuine factor in championship battles

Formula 1
Aug 3, 2022
The clues about Hamilton’s F1 retirement plans revealed after Vettel’s decision Plus

The clues about Hamilton’s F1 retirement plans revealed after Vettel’s decision

OPINION: Sebastian Vettel is set to leave Formula 1 at the end of 2022 and will, rather shockingly, be replaced by Fernando Alonso at Aston Martin. But what about the final chapter of the other driver that defined the post-Michael Schumacher era? In Hungary, Lewis Hamilton spoke about his future in the context of Vettel’s upcoming departure, which offered clues on how long it will last

Formula 1
Aug 2, 2022
Why all signs point to F1’s Monaco special relationship continuing Plus

Why all signs point to F1’s Monaco special relationship continuing

OPINION: With more potential venues than there are slots in future calendars, rumours have been circulating that the Monaco Grand Prix could be a casualty of F1’s expansion into new markets. But MARK GALLAGHER thinks this is highly unlikely

Formula 1
Aug 2, 2022
Hungarian Grand Prix Driver Ratings 2022 Plus

Hungarian Grand Prix Driver Ratings 2022

The Hungarian Grand Prix race result, after a dry race held without safety car conditions, bore little resemblance to what was anticipated after qualifying. While certain drivers were nullified by some iffy strategy calls, others shone to grasp opportunities afforded to them in the last F1 race before the summer break

Formula 1
Aug 1, 2022