Force India reveals season-long flip-flop sponsor for F1 halo

The Force India Formula 1 team has signed a season-long deal with major flip-flop manufacturer Havaianas to sponsor its halo cockpit protection device

Force India reveals season-long flip-flop sponsor for F1 halo

Earlier this month McLaren became the first team to poke fun at the similarities between the halo and the upper strap of a flip-flop by agreeing a Gandys sponsorship deal for this weekend's season-opening Australian Grand Prix.

Now Force India has revealed a modified halo design to incorporate Havaianas, one of the world's biggest flip-flops brands, at several races across the 2018 season.

Force India COO Otmar Szafnauer, COO of Force India: "We are delighted to bring Havaianas into Formula 1. Where better than the halo to carry the famous Havaianas logo?

"We have always been an adventurous team with our marketing efforts, and after introducing the pink livery in 2017 we hope this partnership will appeal to all fun-loving Formula 1 fans in 2018."

Havaianas branding will appear at the car at "several" European grands prix this season and "most significantly" at the Brazilian Grand Prix, the home race for Havaianas' parent company Alpargatas.

Marcio Utsch, CEO of Alpargatas, said it was "huge news for Havaianas" and was inspired by fans comparing the controversial halo with flip-flops over the winter.

"At Havaianas, we pride ourselves on listening to the fans of our brand and over the last few months we have seen more and more people associating our flips-flops with the new halo across social media," he added.

"Together with Force India we have come up with an eye-catching design on the car's halo, which was the logical place to locate our flip-flop strap."

shares
comments
Ecclestone: Liberty musn't ignore Mercedes/Ferrari breakaway threat
Previous article

Ecclestone: Liberty musn't ignore Mercedes/Ferrari breakaway threat

Next article

Formula 1: Force India to keep current name for 2018 season

Formula 1: Force India to keep current name for 2018 season
Why Red Bull’s RB17 hypercar can help its F1 team Plus

Why Red Bull’s RB17 hypercar can help its F1 team

On Tuesday, Red Bull laid out its plans to develop and build a new hypercar - the RB17 - penned by Adrian Newey. As the project itself sates Newey as a creative outlet, it also offers Red Bull's Formula 1 team a number of new and exciting avenues to pursue

What to expect from Mercedes as F1 returns to Silverstone Plus

What to expect from Mercedes as F1 returns to Silverstone

OPINION: The British Grand Prix is a home event for Lewis Hamilton and George Russell, with their Mercedes team based just a few miles away too. But there’s another reason why the Silver Arrows squad is eager to arrive at Silverstone this weekend, which may help it fix its remaining problems with its 2022 Formula 1 challenger

The “solemn promise” that cost quiet hero Brooks an F1 title Plus

The “solemn promise” that cost quiet hero Brooks an F1 title

After two terrifying crashes, one of the best British racers of the 1950s retired before his career peaked. But that’s why GP Racing’s MAURICE HAMILTON was able to speak to Tony Brooks in 2014. Like his friend Stirling Moss, Brooks was regarded as one of the best drivers never to have won the world championship. Here, as our tribute to Brooks who died last month, is that interview in full

Formula 1
Jun 27, 2022
Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised Plus

Inside the Faenza facility where AlphaTauri’s F1 pragmatic vision is realised

AlphaTauri’s mission in F1 is to sell clothes and train young drivers rather than win the championship – but you still need a cutting-edge factory to do that. Team boss Franz Tost takes GP Racing’s OLEG KARPOV on a guided tour of a facility that’s continuing to grow

Formula 1
Jun 26, 2022
Connecting two of Ferrari's favourite F1 sons Plus

Connecting two of Ferrari's favourite F1 sons

Gilles Villeneuve's exploits behind the wheel of a Ferrari made him a legend to the tifosi, even 40 years after his death. The team's current Formula 1 star Charles Leclerc enjoys a similar status, and recently got behind the wheel of a very special car from the French-Canadian’s career

Formula 1
Jun 24, 2022
How a 30cm metal wire triggered open warfare in the F1 paddock Plus

How a 30cm metal wire triggered open warfare in the F1 paddock

Porpoising has become the key talking point during the 2022 Formula 1 season, as teams battle to come to terms with it. An FIA technical directive ahead of the Canadian Grand Prix and a second stay appearing on the Mercedes cars only served to create a bigger debate and raise tensions further

Formula 1
Jun 23, 2022
Does Verstappen have any weaknesses left? Plus

Does Verstappen have any weaknesses left?

Having extended his Formula 1 points lead with victory in Canada, Max Verstappen has raised his game further following his 2021 title triumph. Even on the days where Red Bull appears to be second best to Ferrari, Verstappen is getting the most out of the car in each race. So, does he have any weaknesses that his title rivals can exploit?

Formula 1
Jun 22, 2022
How F1's future fuels can shape the automotive sector Plus

How F1's future fuels can shape the automotive sector

In 2026, Formula 1 plans to make the switch to a fully sustainable fuel, as the greater automotive world considers its own alternative propulsion methods. Biogasoline and e-fuels both have merit as 'drop-in' fuels but, equally, both have their shortcomings...

Formula 1
Jun 21, 2022