Ferrari unveils new Formula 1 livery ahead of Japanese GP

Ferrari has unveiled the revised Formula 1 livery it will race from this weekend's Japanese Grand Prix

Ferrari unveils new Formula 1 livery ahead of Japanese GP

The Italian team's red colour scheme remains but white logos referencing main sponsor Philip Morris International's new 'Mission Winnow' project have been added to the nose, halo, sidepods, engine cover and rear wing.

As tobacco sponsorship is banned in F1, Philip Morris has not advertised its brands or products on Ferrari's cars for several years.

Philip Morris wants to develop smoke-free technologies that moved away from its tobacco origins and earlier this year it extended its title sponsorship with Ferrari until 2021.

Now it wants to promote a new initiative dedicated to science, technology and innovation.

Mission Winnow is a bid to use those methods to "strive for a better future".

"I would like to thank Philip Morris because they have the right to brand all the car since the beginning of the season," said Ferrari team principal Maurizio Arrivabene.

"They were respectful of the red of the car, they left the car absolutely red.

"The reason why is simple: they said they are not in a hurry, our company's changing, we are moving, launching a new mission.

"What we are doing is simple, Ferrari and Philip Morris just striving for the better, striving for a better internal performance, for researching day after day to learn from mistakes and go forward, to perform.

"You can say 'OK but guys you are not winning [the championship] yet' - yes, but are we learning.

"To be able to win in the future you need to be able to learn."

Mission Winnow is named after the practice of winnowing grain, responsible for the expression 'separating the wheat from the chaff'.

Riccardo Parino, Philip Morris vice president for global events partnerships, said: "We are coming back with a new initiative after 10 years that we didn't have any branding on the F1 car on the track.

"It's very important to say the logo, the campaign, is not related to any tobacco products. It's about us.

"It's about the fact our company is going to transform, it's going to move to a totally different set of initiatives for a better future.

"It's very important to be with Ferrari because Ferrari exemplified the passion and this constant improvement that is the base for our future."

shares
comments
Romain Grosjean: German GP key to saving Haas Formula 1 seat

Previous article

Romain Grosjean: German GP key to saving Haas Formula 1 seat

Next article

Racing Point paid £90million for Force India Formula 1 team

Racing Point paid £90million for Force India Formula 1 team
Load comments
Why polarising Mosley’s legacy amounts to far more than tabloid rumour Plus

Why polarising Mosley’s legacy amounts to far more than tabloid rumour

The newspapers, naturally, lingered over Max Mosley’s tainted family history and niche sexual practices. But this is to trivialise the legacy of a big beast of motor racing politics. STUART CODLING weighs the life of a man whose work for safety on both road and track has saved hundreds of thousands of lives, but whose penchant for cruelty remains problematic and polarising

Why pragmatic Perez isn't fazed by no-nonsense Red Bull F1 culture Plus

Why pragmatic Perez isn't fazed by no-nonsense Red Bull F1 culture

Sergio Perez has spent most of his career labouring in Formula 1’s midfield, wondering whether he’d ever get another shot at the big time. Red Bull has handed him that chance and, although life at the top is tough, the Baku winner is doing all the right things to get on terms with Max Verstappen, says BEN ANDERSON

Formula 1
Jun 11, 2021
What the data tells us about the F1 2021 title fight Plus

What the data tells us about the F1 2021 title fight

Formula 1 has been tracking car performance using timing loops mounted every 200m around each circuit – to the extent that it was able to anticipate Ferrari’s 'surprise’ pole in Monaco. PAT SYMONDS explains what this means for this season and beyond

Formula 1
Jun 10, 2021
The weighty issue F1 needs to find a balance with Plus

The weighty issue F1 needs to find a balance with

OPINION: After consecutive street races with contrasting highlights, one theme stood out which has become a prevalent issue with modern Formula 1 cars. But is there a way to solve it or, at least, reach a happy middle ground to help all parties?

Formula 1
Jun 10, 2021
The changes behind a ‘feel-good’ F1 result in Baku Plus

The changes behind a ‘feel-good’ F1 result in Baku

OPINION: The Azerbaijan Grand Prix had elements that make Formula 1 really exciting – unpredictability and shock results. This resulted in heartbreak for several of the championship’s regular contenders and joy for others who rarely reach the ultimate limelight. And one of those on the Baku podium is riding a wave of form he’s keen to continue

Formula 1
Jun 9, 2021
The human cost to replacing Formula 1's cancelled rounds Plus

The human cost to replacing Formula 1's cancelled rounds

OPINION: With the global pandemic still lingering, Singapore's grand prix has been cancelled for 2021, with more looking likely to follow. Although Formula 1 has TV deals and profits to chase, retaining a 23-race calendar could be most harmful to those who sacrifice the most for the championship

Formula 1
Jun 8, 2021
Azerbaijan Grand Prix Driver Ratings Plus

Azerbaijan Grand Prix Driver Ratings

An eventful weekend in Baku full of incident and drama lent the race result an unusual feel, as three drivers scored their first podiums of the year. But it wasn't the eventual race winner who scored top marks in our driver ratings

Formula 1
Jun 7, 2021
How three drivers 'won' the Azerbaijan GP Plus

How three drivers 'won' the Azerbaijan GP

Formula 1's return to Baku after a year away had thrown up an eventful qualifying marred by four red flags, but the race appeared to be running to a familiar Red Bull vs Mercedes template entering the closing stages. That is, until a dramatic conclusion where victory was snatched away from two drivers, before landing in the lap of Sergio Perez

Formula 1
Jun 7, 2021