Ferrari Formula 1 team loses Santander sponsorship

Formula 1 has lost a major blue-chip sponsor as Spanish-based financial giant Banco Santander confirmed it will end its agreement with Ferrari after eight seasons

Ferrari Formula 1 team loses Santander sponsorship

Santander, which has announced a three-year deal to back the UEFA Champions League, will also end its association with the F1 organisation. That has included taking the title sponsorship of several races over the years, including the British Grand Prix from 2007 to 2014, and the Spanish GP from 2011-13.

The company's relationship with Ferrari began in 2010 alongside Fernando Alonso's arrival.

Santander has also enjoyed a long association with McLaren, starting in 2007 when Alonso first joined the team.

But in recent seasons McLaren's deal was only with Santander UK plc, and was a relatively minor one that was closely linked to Jenson Button's involvement - with no branding on the actual cars.

Confirmation that such a big name is leaving the championship will come as a blow to F1 owner Liberty Media on the same day that Alfa Romeo announced that it is stepping up its involvement from small stickers on the Ferraris to full title sponsorship and a technical partnership at Sauber.

In a statement Santander said that at the end of 2017 it "will conclude its successful sponsorship of the Formula 1 racing team, Scuderia Ferrari, which it has supported for the last eight seasons.

"The bank will also conclude its corporate sponsorship agreements with F1, which have helped increase Santander's brand recognition around the world over the last 11 years."

shares
comments
Why Todt's reign is eight years longer than planned

Previous article

Why Todt's reign is eight years longer than planned

Next article

Abu Dhabi F1 testing: Sebastian Vettel fastest on final day

Abu Dhabi F1 testing: Sebastian Vettel fastest on final day
Load comments
How Tsunoda plans to achieve his F1 potential Plus

How Tsunoda plans to achieve his F1 potential

Yuki Tsunoda arrived in grand prix racing amid a whirlwind of hype, which only increased after his first race impressed the biggest wigs in Formula 1. His road since has been rocky and crash-filled, and OLEG KARPOV asks why Red Bull maintains faith in a driver who admits he isn’t really that big a fan of F1?

The danger of reading too much into F1's clickbait radio messages Plus

The danger of reading too much into F1's clickbait radio messages

OPINION: After Lewis Hamilton responded to reports labelling him 'furious' with Mercedes following his heated exchanges over team radio during the Russian Grand Prix, it provided a snapshot on how Formula 1 broadcasting radio snippets can both illuminate and misrepresent the true situation

Formula 1
Oct 14, 2021
Why F1’s approach to pole winners with grid penalties undermines drivers Plus

Why F1’s approach to pole winners with grid penalties undermines drivers

OPINION: Valtteri Bottas is credited with pole position for the 2021 Turkish Grand Prix, despite being beaten in qualifying. This is another example of Formula 1 and the FIA scoring an own goal by forgetting what makes motorsport magic, with the Istanbul race winner also a victim of this in the championship’s recent history

Formula 1
Oct 13, 2021
Turkish Grand Prix Driver Ratings Plus

Turkish Grand Prix Driver Ratings

On a day that the number two Mercedes enjoyed a rare day in the sun, the Turkish Grand Prix produced several standout drives - not least from a driver who has hit a purple patch of late

Formula 1
Oct 11, 2021
The hidden factors that thwarted Hamilton's bid for shock Turkish GP glory Plus

The hidden factors that thwarted Hamilton's bid for shock Turkish GP glory

Starting 11th after his engine change grid penalty, Lewis Hamilton faced a tough task to repeat his Turkish Grand Prix heroics of 2020 - despite making strong early progress in the wet. Instead, his Mercedes team-mate Valtteri Bottas broke through for a first win of the year to mitigate Max Verstappen re-taking the points lead

Formula 1
Oct 11, 2021
How pitstops evolved into an F1 art form Plus

How pitstops evolved into an F1 art form

A Formula 1 pitstop is a rapid-fire blend of high technology and human performance. PAT SYMONDS describes how the science of margin gains makes stops so quick

Formula 1
Oct 10, 2021
Why Mercedes' Istanbul edge is both stronger and weaker than it seems Plus

Why Mercedes' Istanbul edge is both stronger and weaker than it seems

Mercedes and Lewis Hamilton dominated the opening day of action for the 2021 Turkish Grand Prix, on the Istanbul circuit’s much improved track surface. But the Black Arrows squad’s position isn’t quite what it seems. Here’s why

Formula 1
Oct 8, 2021
The rise and fall of Lotus as an F1 superpower Plus

The rise and fall of Lotus as an F1 superpower

On 8 October 1961, Innes Ireland claimed victory at the United States Grand Prix to herald the true arrival of a new Formula 1 giant. While Team Lotus endured plenty of highs and lows until the team folded over three decades later, Colin Chapman's squad made F1 history and helped shape the championship

Formula 1
Oct 8, 2021