Ferrari denies it is running subliminal Marlboro livery

Ferrari has dismissed suggestions that its car livery is using subliminal Marlboro advertising, after calls from leading doctors for a government inquiry into the matter

Ferrari denies it is running subliminal Marlboro livery

A report in The Times on Thursday said that a host of medical figures had called on the British and Spanish governments to look into the extent of Marlboro's backing of Ferrari and especially the use of the barcode that is used on the cars.

Ferrari took the decision to publish a statement on its website on Thursday night rubbishing the claims and stating it was baffled why its colour scheme was being picked out by doctors.

"Today and in recent weeks, articles have been published relating to the partnership contract between Scuderia Ferrari and Philip Morris International, questioning its legality," said the Ferrari statement.

"These reports are based on two suppositions: that part of the graphics featured on the Formula 1 cars are reminiscent of the Marlboro logo and even that the red colour which is a traditional feature of our cars is a form of tobacco publicity.

"Neither of these arguments have any scientific basis, as they rely on some alleged studies which have never been published in academic journals. But more importantly, they do not correspond to the truth.

"The so-called barcode is an integral part of the livery of the car and of all images coordinated by the Scuderia, as can be seen from the fact it is modified every year and, occasionally even during the season. Furthermore, if it was a case of advertising branding, Philip Morris would have to own a legal copyright on it.

"The partnership between Ferrari and Philip Morris is now only exploited in certain initiatives, such as factory visits, meetings with the drivers, merchandising products, all carried out fully within the laws of the various countries where these activities take place. There has been no logo or branding on the race cars since 2007, even in countries where local laws would still have permitted it.

"The premise that simply looking at a red Ferrari can be a more effective means of publicity than a cigarette advertisement seems incredible: how should one assess the choice made by other Formula 1 teams to race a car with a predominantly red livery or to link the image of a driver to a sports car of the same colour? Maybe these companies also want to advertise smoking!

"It should be pointed out that red has been the recognised colour for Italian racing cars since the very beginning of motor sport, at the start of the twentieth century: if there is an immediate association to be made, it is with our company rather than with our partner."

shares
comments
Pirelli confirms 2011 F1 tyre offer
Previous article

Pirelli confirms 2011 F1 tyre offer

Next article

Schumacher cautious on upgrades

Schumacher cautious on upgrades
Load comments
The historic clues that offer hints of Hamilton’s next move Plus

The historic clues that offer hints of Hamilton’s next move

OPINION: Uncertainty over Lewis Hamilton's future has persisted since the race direction call that denied him an eighth world title in Abu Dhabi last month. But while walking away would be understandable, Hamilton has time and again responded well in the face of adversity and possesses all the tools needed to bounce back stronger than ever

Formula 1
Jan 26, 2022
What the FIA must do to restore F1’s credibility Plus

What the FIA must do to restore F1’s credibility

OPINION: The first stage of the 2022 Formula 1 pre-season is just over a month away, but the championship is still reeling from the controversial results of last year’s finale. The FIA acknowledges F1 has had its reputation dented as a result, so here’s how it could go about putting things right

Formula 1
Jan 25, 2022
The six F1 subplots to watch in 2022 as a new era begins Plus

The six F1 subplots to watch in 2022 as a new era begins

As Formula 1 prepares to begin a new era of technical regulations in 2022, Autosport picks out six other key elements to follow this season

Formula 1
Jan 24, 2022
Why newly-retired Raikkonen won't miss F1 Plus

Why newly-retired Raikkonen won't miss F1

After 349 grand prix starts, 46 fastest laps, 21 wins and one world championship, Kimi Raikkonen has finally called time on his F1 career. In an exclusive interview with Autosport on the eve of his final race, he explains his loathing of paddock politics and reflects on how motorsport has changed over the past two decades

Formula 1
Jan 23, 2022
Unpacking the technical changes behind F1 2022's rules shakeup Plus

Unpacking the technical changes behind F1 2022's rules shakeup

Formula 1 cars will look very different this year as the long-awaited fresh rules finally arrive with the stated aim of improving its quality of racing. Autosport breaks down what the return of 'ground effect' aerodynamics - and a flurry of other changes besides - means for the teams, and what fans can expect

Formula 1
Jan 21, 2022
Why new era F1 is still dogged by its old world problems Plus

Why new era F1 is still dogged by its old world problems

OPINION: The 2022 Formula 1 season is just weeks away from getting underway. But instead of focusing on what is to come, the attention still remains on what has been – not least the Abu Dhabi title decider controversy. That, plus other key talking points, must be resolved to allow the series to warmly welcome in its new era

Formula 1
Jan 20, 2022
The Schumacher trait that will give Haas hope in F1 2022 Plus

The Schumacher trait that will give Haas hope in F1 2022

Mick Schumacher’s knack of improving during his second season in a championship was a trademark of his junior formula career, so his progress during his rookie Formula 1 campaign with Haas was encouraging. His target now will be to turn that improvement into results as the team hopes to reap the rewards of sacrificing development in 2021

Formula 1
Jan 19, 2022
The “glorified taxi” driver central to F1’s continued safety push Plus

The “glorified taxi” driver central to F1’s continued safety push

As the driver of Formula 1’s medical car, Alan van der Merwe’s job is to wait – and hope his skills aren’t needed. JAMES NEWBOLD hears from F1’s lesser-known stalwarts

Formula 1
Jan 15, 2022