F1 track action and hybrid engines at centre of new insider survey

Formula 1 needs to focus more on improved track action, and do a much better job in promoting the merit of hybrid engines, claims a new survey of championship insiders.

F1 track action and hybrid engines at centre of new insider survey

The F1 Insider survey, published on Wednesday, is the first of its kind to look at the views of those who work in the paddock.

It drew anonymous responses from F1 teams, international brands and global media, with the aim of better understanding the views of those who follow the grand prix circus.

The survey was conducted by London-based F1 sponsorship experts Crunch Communications, who work with a number of high profile clients.

One of its key findings was looking at where those within the sport believed the biggest changes needed to come.

More than two-thirds of respondents wanted F1 to deliver better track action, with half saying they would like the sport to switch back to free-to-air TV.

In a separate question related to whether or not F1 was doing a good job in communicating the benefits of the hybrid engines, two thirds said it was not.

Max Verstappen, Red Bull Racing RB16B

Max Verstappen, Red Bull Racing RB16B

Photo by: Erik Junius

This view is in line with some F1 manufacturers who think that the sport missed an opportunity to better promote its green credentials when the new power units arrived in 2014.

COVID impact

While F1 managed to pull off a 17-race schedule last year and remains hopeful of running a full calendar this season, the impact of the coronavirus pandemic is expected to be felt for some while.

One third of respondents thought it would take until at least next year for the sport’s commercial position to be back to what it was before COVID, while 44 percent thought it would take until 2023.

Peter Secchi, director and founder of Crunch which has made the survey freely available, said: “We were thrilled with the number of responses and are delighted to share the results. It is clear from these responses that we all care deeply about the sport and most of us are fans at heart.

“Teams, brands and media all played their part in shaping what is an over-riding message – that the sport it on the right path and the future is bright but creative and experienced hands are needed to deliver proper sponsorship activation.”

The full Survey can be found at: https://crunch.info/survey

shares
comments

Related video

F1 announces scholarship and internship plan to improve diversity
Previous article

F1 announces scholarship and internship plan to improve diversity

Next article

How Stroll plans to build Aston Martin into F1 world champions

How Stroll plans to build Aston Martin into F1 world champions
The relaxed home life that helps F1’s Danish superstar to deliver Plus

The relaxed home life that helps F1’s Danish superstar to deliver

The unrelenting grasp of the tax man prompts most racing drivers to move to the likes of Monaco, Switzerland or Dubai. But, as OLEG KARPOV found out, Kevin Magnussen is quite happy where he is, thank you very much – at home, with his family, in Denmark

Formula 1
Oct 5, 2022
How Perez has shown what many F1 drivers need from the 2022 season run-in Plus

How Perez has shown what many F1 drivers need from the 2022 season run-in

OPINION: Sergio Perez’s Singapore triumph arrested a big decline in his Formula 1 performances against Max Verstappen at Red Bull since his Monaco win. He now needs to maintain his form to the season’s end, while others are also seeking a change in fortunes

Formula 1
Oct 5, 2022
How the FIA should punish any breaches of the F1 cost cap Plus

How the FIA should punish any breaches of the F1 cost cap

OPINION: On Wednesday, the FIA will issue F1 teams with compliance certificates if they stuck to the 2021 budget cap. But amid rumours of overspending, the governing body must set a critical precedent. It needs to carefully pick between revisiting the bitterness of Abu Dhabi, a contradictory punishment and ensuring parity for the rest of the ground-effect era

Formula 1
Oct 4, 2022
Singapore Grand Prix Driver Ratings 2022 Plus

Singapore Grand Prix Driver Ratings 2022

A testing return to the Singapore Grand Prix in tricky conditions created plenty of hazards and mistakes for the Formula 1 drivers to fall into. That partly explains a number of low scores, including from a handful of high profile runners, allowing others to take a starring role under the floodlights

Formula 1
Oct 3, 2022
The two key contributors to Leclerc's defeat to Perez in F1's 2022 Singapore GP Plus

The two key contributors to Leclerc's defeat to Perez in F1's 2022 Singapore GP

In a marathon Formula 1 Singapore Grand Prix, Sergio Perez’s victory was only assured hours after the race due to a stewards investigation. Throughout the contest the Red Bull driver impressively held off Ferrari’s Charles Leclerc in changing conditions to see the Mexican pull out enough of an advantage to negate his post-race penalty

Formula 1
Oct 3, 2022
The time-honoured manufacturer model that can't apply to all F1 teams Plus

The time-honoured manufacturer model that can't apply to all F1 teams

What happens, asks MATT KEW, if the old adage of win on a Sunday, sell on a Monday is no longer true for F1 manufacturers?

Formula 1
Oct 2, 2022
Why is Oscar Piastri F1's most sought-after rookie? Plus

Why is Oscar Piastri F1's most sought-after rookie?

The Australian rising star is fast, consistent, confident, adaptable and has shown excellent racecraft, but there’s already a taint to his reputation. That hasn’t stopped him becoming the hottest property in this year’s F1 driver market and why McLaren moved fast to snap up the 21-year-old

Formula 1
Sep 30, 2022
The unintended benefit that F1's new engine rules era will deliver Plus

The unintended benefit that F1's new engine rules era will deliver

Formula 1's incoming engine rules shake-up has multiple targets. But it may also solve what has been a bone of contention since the hybrids arrived in 2014. The new plan will allow the series to pump up the volume

Formula 1
Sep 29, 2022