F1 to experiment with live broadcast of Mexican GP weekend on Twitch

Formula 1 will broadcast the Mexican Grand Prix weekend on entertainment platform Twitch as part of an attempt to attract new audiences

F1 to experiment with live broadcast of Mexican GP weekend on Twitch

All sessions from this weekend's Mexico City event will be shown free of charge in six countries - Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden - on Twitch's main twitch.tv website and mobile app.

As well as showing the F1 broadcast, new interactive and gaming elements will be added - including one where users will be able to predict the performance of drivers during 10-minute segments of the race.

The deal is currently for the Mexican GP only but could be rolled out at other events in the future if it proves to be a success.

Frank Arthofer, director of digital and licensing for F1 said: "Twitch has incredible reach, a unique creative spin on sports media coverage and an engaged digital audience; they are a perfect partner for us to be working with on this project."

While Twitch earned its reputation as a site for gaming broadcasts, it is widening its offerings and want to expand its live sports broadcasts.

"Millions of people tune in to Twitch every day to watch live content and form communities around their shared interests," said Twitch's strategic partnerships manager Farhan Ahmed.

"We're thrilled to partner with Formula 1 to bring exciting motor racing content to our community in a way that's unique, shared, and interactive."

shares
comments

Hamilton: Mercedes has no hope on Mexico GP F1 straights vs Ferrari

F1 teams' latest veto proves a will to spite their own faces

How F1's new era has exposed the downside of its most important rule

How F1's new era has exposed the downside of its most important rule

Plus
Plus
Formula 1
Jonathan Noble

How F1's new era has exposed the downside of its most important rule How F1's new era has exposed the downside of its most important rule

What next for Mercedes in its quest to get back to the top of F1?

What next for Mercedes in its quest to get back to the top of F1?

Plus
Plus
Formula 1
Saudi Arabian GP
Alex Kalinauckas

What next for Mercedes in its quest to get back to the top of F1? What next for Mercedes in its quest to get back to the top of F1?

Why Piastri’s F1 homecoming will be a landmark occasion

Why Piastri’s F1 homecoming will be a landmark occasion

Plus
Plus
Formula 1
Australian GP
GP Racing

Why Piastri’s F1 homecoming will be a landmark occasion Why Piastri’s F1 homecoming will be a landmark occasion

The recent Australian GP form history that will boost Ferrari in F1 2023

The recent Australian GP form history that will boost Ferrari in F1 2023

Plus
Plus
Formula 1
Australian GP
Alex Kalinauckas

The recent Australian GP form history that will boost Ferrari in F1 2023 The recent Australian GP form history that will boost Ferrari in F1 2023

The cycle of F1 upheaval Williams must end to rediscover past glories

The cycle of F1 upheaval Williams must end to rediscover past glories

Plus
Plus
Formula 1
GP Racing

The cycle of F1 upheaval Williams must end to rediscover past glories The cycle of F1 upheaval Williams must end to rediscover past glories

The state of play in F1's technical silly season

The state of play in F1's technical silly season

Plus
Plus
Formula 1
Jake Boxall-Legge

The state of play in F1's technical silly season The state of play in F1's technical silly season

Ranking the top 10 pre-war grand prix drivers

Ranking the top 10 pre-war grand prix drivers

Plus
Plus
Formula 1
Kevin Turner

Ranking the top 10 pre-war grand prix drivers Ranking the top 10 pre-war grand prix drivers

Why drivers are the least of Ferrari’s F1 worries

Why drivers are the least of Ferrari’s F1 worries

Plus
Plus
Formula 1
GP Racing

Why drivers are the least of Ferrari’s F1 worries Why drivers are the least of Ferrari’s F1 worries