F1 chief Ross Brawn wants teams' secrecy cut to boost broadcasts

Ross Brawn has revealed plans to push Formula 1 teams to end their culture of secrecy, as part of a bid to improve the experience for fans

F1 chief Ross Brawn wants teams' secrecy cut to boost broadcasts

F1's new motorsport managing director believes opportunities are being missed by not exploiting the wealth of data the teams have available on digital platforms, to boost fan engagement.

He says new owner Liberty Media is working with technology partner Tata Communications on changing that, using apps and augmented and virtual reality, but acknowledges the key will be getting teams to be more open with telemetry and simulation data.

"It's thinking with a bigger picture - let's stop being so competitive in certain arenas," he told Autosport.

"We know we need to beat each other, but can we cross that barrier and instead say, what we want is a much bigger business.

"And if we all do it, nobody is going to be disadvantaged or advantaged.

"I remember it was the same with team radio. Teams didn't want radio conversations broadcast, but now it is a very interesting aspect of the race and nobody thinks about it any more.

"We haven't got our ideas straight on what we feel would be the right requirement from the teams to take this forward.

"I don't want go out and ask for a bit of this and a bit of that. We really need get our idea straight and we're in that process.

"It will take a little while and we can cross that barrier of secrecy."

Brawn says his time away from the coalface between leaving Mercedes at the end of 2013 and starting his new role highlighted what F1 was missing out on, particularly with race strategies.

"There is a great layer of information in Formula 1 that we should be making available to the fans, so the fans can watch at whatever level they want to engage in," he added.

"I had three years as a TV enthusiast and what I missed was the ability to keep going deeper and deeper into what's going on in the race.

"I was used to pitwall environment where I had all the information and I had the analysis from my experts being fed in to me as well. So I had a picture of the whole race.

"Imagine that you have all the information available that the strategists have on the pitwall, to decide when they do a pitstop."

Tata has already conducted tests for 'internet' broadcasts, and Brawn says that means F1 has "got a platform to almost do whatever we want".

Tests incorporating additional data from teams could take place this year, with a view to a proper introduction in 2018, while F1 is set to offer fans WiFi at grands prix.

"That's definitely coming," Brawn said said. "It's being worked on.

"The things I've spoken about - following a race and understanding the strategy and working out pitstops - if you could do that on a grandstand, on your portable device, imagine how great that would be."

shares
comments
Turkish Grand Prix pushing for return to Formula 1 calendar in 2018

Previous article

Turkish Grand Prix pushing for return to Formula 1 calendar in 2018

Next article

Red Bull F1 driver Verstappen has 'sixth sense' in wet, Horner says

Red Bull F1 driver Verstappen has 'sixth sense' in wet, Horner says
Load comments
How F1’s other champion to emerge from 1991 thrived at Lotus Plus

How F1’s other champion to emerge from 1991 thrived at Lotus

Mika Hakkinen became Michael Schumacher’s biggest rival in Formula 1 in the late-90s and early 2000s, having also made his F1 debut in 1991. But as MARK GALLAGHER recalls, while Schumacher wowed the world with a car that was eminently capable, Hakkinen was fighting to make his mark with a famous team in terminal decline

The forgotten F1 comeback that began Jordan’s odyssey  Plus

The forgotten F1 comeback that began Jordan’s odyssey 

Before Michael Schumacher – or anyone else – had driven the 191 (or 911 as it was initially called), Eddie Jordan turned to a fellow Irishman to test his new Formula 1 car. JOHN WATSON, a grand prix winner for Penske and McLaren, recalls his role in the birth of a legend…

Formula 1
Sep 20, 2021
The squandered potential of a 70s F1 underdog Plus

The squandered potential of a 70s F1 underdog

A podium finisher in its first outing but then never again, the BRM P201 was a classic case of an opportunity squandered by disorganisation and complacency, says STUART CODLING

Formula 1
Sep 18, 2021
The other notable Monza escape that F1 should learn from Plus

The other notable Monza escape that F1 should learn from

OPINION: The headlines were dominated by the Italian Grand Prix crash between Max Verstappen and Lewis Hamilton, who had the halo to thank for avoiding potentially serious injury. But two days earlier, Formula 1 had a lucky escape with a Monza pitlane incident that could also have had grave consequences

Formula 1
Sep 17, 2021
How Monza only added more questions to F1's sprint race conundrum Plus

How Monza only added more questions to F1's sprint race conundrum

With two sprint races under its belt, Formula 1 must now consider its options for them going forward. While they've helped deliver exciting racing on Sundays, the sprints themselves have been somewhat lacking - creating yet another conundrum for F1 to solve...

Formula 1
Sep 16, 2021
Who should Alfa Romeo sign for 2022's F1 season? Plus

Who should Alfa Romeo sign for 2022's F1 season?

OPINION: With Valtteri Bottas already signed up for 2022, all eyes are on the race for the second seat at Alfa Romeo next year. Antonio Giovinazzi is the current incumbent, but faces a tough competition from appealing short and long-term prospects

Formula 1
Sep 15, 2021
The "forced break" that was key to Ricciardo's Monza excellence Plus

The "forced break" that was key to Ricciardo's Monza excellence

OPINION: Daniel Ricciardo has long been considered one of Formula 1’s elite drivers. But his struggles at McLaren since switching from Renault for 2021 have been painful to watch at times. Yet he’s recovered to banish those memories with a famous Monza win – built on a critically important foundation

Formula 1
Sep 14, 2021
How Verstappen is ruining his F1 title battle with Hamilton Plus

How Verstappen is ruining his F1 title battle with Hamilton

OPINION: The Italian GP clash between Lewis Hamilton and Max Verstappen followed a running theme in the 2021 Formula 1 title fight. Their close-quarters battles have often resulted in contact - and although Hamilton has shown a willingness to back off, Verstappen must learn to temper his aggression

Formula 1
Sep 14, 2021