EA completes takeover of F1 video game developer Codemasters

Electronic Arts has completed its $1.2 billion takeover of Formula 1 video game developer Codemasters, marking "the beginning of an exciting new era for racing games"

EA completes takeover of F1 video game developer Codemasters

Codemasters - which uses Motorsport Games for its Esports activities around the DiRT Rally franchise - has produced and developed the official F1 game since 2009.

Following initial interest from 2k Sports franchise owner Take Two, plans advanced for Codemasters to be acquired by EA, which has a strong sporting portfolio including FIFA football, Madden NFL and the Need for Speed racing games.

Plans for the acquisition were approved by the Codemasters board earlier this month, with the deal being formally completed and announced on Thursday.

EA said in a statement that the deal meant it would "be positioned to bring fans a regular cadence of new and exciting racing content, in addition to reaching across more platforms and more regions of the world".

The raft of Codemasters' racing titles, including the F1 games, DiRT, DiRT Rally, GRID and Project Cars will "sit alongside Electronic Arts' global Need for Speed franchise, fan-favourite Real Racing mobile game, and its EA SPORTS brands, enabling greater innovation and increasing the capability to deliver content and experiences to a truly global audience for racing entertainment".

"This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters," said EA CEO Andrew Wilson.

"Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport.

"Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can't wait to get started."

Frank Sagnier, CEO of Codemasters, added: "Today is a landmark in Codemasters' history, and an exciting day for our employees and players.

"The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network.

"Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world."

As well as working with Codemasters on its Esports activities, Motorsport Games last year also organised the Le Mans 24 Hours Virtual, the biggest motorsport Esports event in history with a cumulative audience of over 14.2 million viewers. It also publishes the NASCAR HEAT video game franchise.

shares
comments
Norris: Albon's Red Bull exit shows F1 can be "a cruel world"

Previous article

Norris: Albon's Red Bull exit shows F1 can be "a cruel world"

Next article

Podcast: The greatest Mercedes-Benz Grand Prix cars

Podcast: The greatest Mercedes-Benz Grand Prix cars
Load comments

About this article

Series Formula 1
Author Luke Smith
How Brabham’s one-hit wonder was boxed into a corner Plus

How Brabham’s one-hit wonder was boxed into a corner

The Brabham BT46B raced once, won once, then vanished – or did it? STUART CODLING reveals the story of the car which was never actually banned…

The changes Barcelona needs to provide a modern-day F1 spectacle Plus

The changes Barcelona needs to provide a modern-day F1 spectacle

Formula 1’s visits to Circuit de Barcelona-Catalunya over recent years have been met with familiar criticisms despite tweaks here and there to the track to improve racing. With the 2021 Spanish Grand Prix largely going the same way, proper solutions need to be followed to achieve F1’s wider targets

Formula 1
May 10, 2021
Spanish Grand Prix Driver Ratings Plus

Spanish Grand Prix Driver Ratings

Often described as Formula 1's laboratory, the Circuit de Catalunya-Barcelona gave the clearest demonstration yet of the pecking order in 2021. And it's the key discrepancies from that order which illuminate who is excelling, and who needs to hit the reset button

Formula 1
May 10, 2021
How Red Bull’s deja vu set Hamilton on the winning path in Spain Plus

How Red Bull’s deja vu set Hamilton on the winning path in Spain

An aggressive first corner move from Max Verstappen appeared to have set the Red Bull driver on course for victory in the Spanish Grand Prix. But canny strategy from Mercedes - combined with the absence of Red Bull's number two from the lead group - allowed Lewis Hamilton to pull off a demoralising reversal

Formula 1
May 10, 2021
The toe-in-water origins of Lotus’s groundbreaking F1 journey Plus

The toe-in-water origins of Lotus’s groundbreaking F1 journey

In the first part of our history of Lotus, DAMIEN SMITH recalls how Formula 1 wasn’t an immediate priority for team founder Colin Chapman – but once he got a taste for it he just couldn’t stop…

Formula 1
May 9, 2021
How Hamilton’s qualifying record compares to Senna and Schumacher Plus

How Hamilton’s qualifying record compares to Senna and Schumacher

Lewis Hamilton has just become the first driver to record 100 world championship Formula 1 pole positions. Time to revisit a debate we discussed when he reached 150 front row starts in 2020.

Formula 1
May 8, 2021
Why sustainability is being mandated by F1 Plus

Why sustainability is being mandated by F1

Continuing to be socially acceptable as public views shift globally is vitally important to the future of motor racing, says PAT SYMONDS - especially in Formula 1, the championship that represents the technological peak

Formula 1
May 8, 2021
The Barcelona practice times that prove Red Bull's title credentials, and heap pressure on Verstappen Plus

The Barcelona practice times that prove Red Bull's title credentials, and heap pressure on Verstappen

Lewis Hamilton and Mercedes led the way in Friday practice for the 2021 Spanish Grand Prix, but there was one big encouraging sign for Red Bull. The trouble is, it looks like making good on that gain will require its superstar driver to avoid repeating a mistake made today that left him well down the FP2 order

Formula 1
May 7, 2021