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Building a future for Group Lotus

Dany Bahar set out a five-year plan to re-establish Group Lotus in the motorsport and road car worlds when he became CEO last year. As Jonathan Noble found out, his plans are as far-reaching as they are ambitious

Jonathan Noble Jun 23, 2011, 6:16 PM

Group Lotus CEO Dany Bahar would be the first man to admit that time proves everything.

On the one hand, it is a mantra he would like dished out to the critics and cynics who have questioned his ambitious (some say over-ambitious) moves in both the road car and motor racing spheres.

He will argue that only time will show that his bold plans to expand the Lotus product range and push his company's racing activities wider than they have been for decades can hit all the targets that have been set.

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Author Jonathan Noble

Jonathan Noble is Motorsport.com’s Formula 1 editor. Having graduated from University of Sussex Jonathan worked for sports news agency Collings Sports reporting on F1, F3, touring cars and other sports, with articles appearing in The Daily Telegraph, The Independent, Reuters, Autosport and other publications. In 1999 he moved to Haymarket Publishing to become a senior editor at Autosport Special Projects, and one year later he became Autosport’s grand prix editor. In 2015 he moved to Motorsport Network, becoming the F1 editor for Motorsport.com. He is also a member of the Guild of Motoring Writers, and sits on the FIA Media Council.