Aston Martin: Red Bull's 2019 engine switch won't cause Honda clash

Red Bull title sponsor Aston Martin says the Formula 1 team's switch to Honda engines for the 2019 season has caused no concerns about brand confusion

Aston Martin: Red Bull's 2019 engine switch won't cause Honda clash

Red Bull's current Renault engines have been branded TAG Heuer since 2016 to avoid the team having two car makes in its title, but Aston Martin will have to share space with Honda next season.

Aston Martin CEO Andy Palmer told Autosport his company had no issues sharing naming rights with the Japanese manufacturer, despite any confusion that could cause, because the two makes appeal to different customers.

"Very clearly, the team name is Aston Martin Red Bull Racing and then of course the FIA adds the [engine] manufacturer name," said Palmer.

"But let's be brutally honest. While it was called TAG, everybody knew it was a Renault. And in that sense, [what is] the difference between whether it is a Renault or a Honda?

"Aston Martin has zero cross shopping with both brands. So we are completely indifferent to the name."

Palmer said Aston Martin was consulted by Red Bull about its decision to switch to Honda, and stressed Aston was fully supportive of any move to help the team be more competitive.

"If it was a Ferrari engine I would have a problem!" he said. "And that would be a red line.

"But our customers don't cross shop us with either Renault or Honda, and can I say that Honda is more of a problem than Renault covered up with the name of the TAG? I honestly don't think so.

"We've known about it for a while and we fundamentally agree with where Red Bull wanted to go.

"Let's be clear: we don't have a veto, we were simply part of the consultation process and that is part of the philosophy by which we go Formula 1 racing.

"We think it is generally better that experts in Formula 1 go racing than owning your own team.

"The criteria for us is a very simple one, which is do everything you can to win.

"Clearly the team felt that by going from Renault to Honda, it is going to give them a better chance of winning. In that sense, I commend the decision."

shares
comments
Hamilton and Bottas hint at further Mercedes engine upgrade delay
Previous article

Hamilton and Bottas hint at further Mercedes engine upgrade delay

Next article

Why Williams F1 rookie Sirotkin's seat problems should be solved

Why Williams F1 rookie Sirotkin's seat problems should be solved
Why there was no case to answer in Aston’s latest F1 copycat saga Plus

Why there was no case to answer in Aston’s latest F1 copycat saga

The appearance of a revised Aston Martin in Spain caused controversy but PAT SYMONDS explains why the FIA investigation found the Silverstone team had no case to answer

Why it's Red Bull that really leads a three-way fight so far at Silverstone Plus

Why it's Red Bull that really leads a three-way fight so far at Silverstone

After a slow start to Friday at Silverstone, all the Formula 1 teams had to effectively cram in a day’s worth of practice into one hour. But there was still plenty to learn and while Ferrari topped the times, a three-way battle is brewing ahead of the British Grand Prix

Formula 1
Jul 2, 2022
Why the future is bright for the British GP Plus

Why the future is bright for the British GP

It wasn’t so long ago the situation looked bleak at Silverstone with the future of the British Grand Prix under threat. But a transformation has seen it restored to one of the most important races on the Formula 1 calendar, with bigger and better to come

Formula 1
Jul 1, 2022
Could mixed fortunes for F1's leading Brits turn around at Silverstone? Plus

Could mixed fortunes for F1's leading Brits turn around at Silverstone?

For the first time in many years, none of the local racers starts among the favourites for the British Grand Prix. But George Russell, Lewis Hamilton and Lando Norris could have reasons for optimism

Formula 1
Jun 30, 2022
Verstappen exclusive: Why F1’s champion isn’t fazed by Silverstone return Plus

Verstappen exclusive: Why F1’s champion isn’t fazed by Silverstone return

Max Verstappen is the world’s number one racing driver… and he’s determined to keep it that way. Speaking exclusively to GP Racing's OLEG KARPOV, the Red Bull driver explains why he’s relishing the 2022 championship battle with Charles Leclerc – and why he’s not worried about returning to Silverstone, the scene of the biggest accident of his career last year

Formula 1
Jun 30, 2022
Why Red Bull’s RB17 hypercar can help its F1 team Plus

Why Red Bull’s RB17 hypercar can help its F1 team

On Tuesday, Red Bull laid out its plans to develop and build a new hypercar - the RB17 - penned by Adrian Newey. As the project itself sates Newey as a creative outlet, it also offers Red Bull's Formula 1 team a number of new and exciting avenues to pursue

Formula 1
Jun 29, 2022
What to expect from Mercedes as F1 returns to Silverstone Plus

What to expect from Mercedes as F1 returns to Silverstone

OPINION: The British Grand Prix is a home event for Lewis Hamilton and George Russell, with their Mercedes team based just a few miles away too. But there’s another reason why the Silver Arrows squad is eager to arrive at Silverstone this weekend, which may help it fix its remaining problems with its 2022 Formula 1 challenger

Formula 1
Jun 29, 2022
The “solemn promise” that cost quiet hero Brooks an F1 title Plus

The “solemn promise” that cost quiet hero Brooks an F1 title

After two terrifying crashes, one of the best British racers of the 1950s retired before his career peaked. But that’s why GP Racing’s MAURICE HAMILTON was able to speak to Tony Brooks in 2014. Like his friend Stirling Moss, Brooks was regarded as one of the best drivers never to have won the world championship. Here, as our tribute to Brooks who died last month, is that interview in full

Formula 1
Jun 27, 2022