Acura brand returns to F1 with Red Bull and AlphaTauri at US GP

Red Bull and AlphaTauri will both race with Acura sponsorship in this weekend’s United States Grand Prix, marking the brand’s first Formula 1 appearance in over a decade.

Acura brand returns to F1 with Red Bull and AlphaTauri at US GP

Acura held a regular presence in F1 at its North American races through the 1980s and 1990s, and last featured at the 2007 Canadian Grand Prix on the visors of Honda’s works drivers.

Honda’s North American high-performance brand will return to the F1 grid this weekend after both Red Bull and AlphaTauri revealed details of the sponsorship that will be carried at the Circuit of The Americas in Austin.

Both teams will feature Acura branding on the rear wings of their cars, replacing the regular Honda logos, while it will also be profiled on the visors and race suits of Max Verstappen, Sergio Perez, Pierre Gasly and Yuki Tsunoda.

“As Honda’s high-performance marque in North America it seems only right and proper that Acura should be present at the pinnacle of motorsport: Formula 1,” said Red Bull F1 boss Christian Horner. “We are delighted to welcome them back for this year’s United States Grand Prix. I remember Alain Prost winning the US Grand Prix in 1989 with Acura on his visor, so hopefully having the brand with us this weekend at the Circuit of the Americas will bring us the same result.”

Red Bull Racing RB16B with Acura sponsor

Red Bull Racing RB16B with Acura sponsor

Photo by: Red Bull Content Pool

This weekend will mark Red Bull and AlphaTauri’s final United States Grand Prix racing with Honda power units ahead of the Japanese manufacturer’s exit from F1 at the end of the year. Verstappen finds himself leading the F1 drivers’ championship by six points and is going in search of a maiden victory in Austin.

“It’s very special to have Acura become part of our partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for the United States Grand Prix 2021,” said Masashi Yamamoto, Honda F1’s managing director. “This has been an incredible F1 season so far and we are proud to add the Acura brand to our story for this iconic F1 race in America.”

Read Also:

“I’ve been a huge Formula 1 fan my whole life, and as a kid growing up in Canada I remember when Acura appeared on the helmets of Senna and Prost at the Canadian Grand Prix,” added Emile Korkor, assistant vice-president of Acura National Sales.

“Motorsports competition is extremely important for a performance brand like Acura and we couldn’t be more excited about the partnership with Red Bull Racing Honda and Scuderia AlphaTauri Honda for this race.”

Acura’s primary racing presence in the United States comes in the IMSA SportsCar Championship, where it has two Acura ARX-05 cars in the DPi class ran by Wayne Taylor Racing and Meyer Shank Racing.

AlphaTauri AT02 with Acura sponsor
AlphaTauri AT02 with Acura sponsor
1/9

Photo by: Red Bull Content Pool

Red Bull Racing RB16B with Acura sponsor
Red Bull Racing RB16B with Acura sponsor
2/9

Photo by: Red Bull Content Pool

AlphaTauri AT02 with Acura sponsor
AlphaTauri AT02 with Acura sponsor
3/9

Photo by: Red Bull Content Pool

Helmet of Max Verstappen, Red Bull Racing
Helmet of Max Verstappen, Red Bull Racing
4/9

Photo by: Red Bull Content Pool

Helmet of Sergio Perez, Red Bull Racing
Helmet of Sergio Perez, Red Bull Racing
5/9

Photo by: Red Bull Content Pool

Helmet of Yuki Tsunoda, AlphaTauri
Helmet of Yuki Tsunoda, AlphaTauri
6/9

Photo by: Red Bull Content Pool

Helmet of Pierre Gasly, AlphaTauri
Helmet of Pierre Gasly, AlphaTauri
7/9

Photo by: Red Bull Content Pool

Max Verstappen, Red Bull Racing RB16B with Acura sponsor
Max Verstappen, Red Bull Racing RB16B with Acura sponsor
8/9

Photo by: Red Bull Content Pool

Sergio Perez, Red Bull Racing with Acura sponsor
Sergio Perez, Red Bull Racing with Acura sponsor
9/9

Photo by: Red Bull Content Pool

shares
comments

Related video

The hidden Ferrari struggle that Sainz’s recent charge put to rest
Previous article

The hidden Ferrari struggle that Sainz’s recent charge put to rest

Next article

Latifi will miss Russell as reference at Williams F1 in 2022

Latifi will miss Russell as reference at Williams F1 in 2022
Assessing Hamilton's remarkable decade as a Mercedes F1 driver Plus

Assessing Hamilton's remarkable decade as a Mercedes F1 driver

Many doubted Lewis Hamilton’s move from McLaren to Mercedes for the 2013 Formula 1 season. But the journey he’s been on since has taken the Briton to new heights - and to a further six world championship titles

Formula 1
Feb 2, 2023
Why new look Haas is a litmus test for Formula 1’s new era Plus

Why new look Haas is a litmus test for Formula 1’s new era

OPINION: With teams outside the top three having struggled in Formula 1 in recent seasons, the rules changes introduced in 2022 should have more of an impact this season. How well Haas does, as the poster child for the kind of team that F1 wanted to be able to challenge at the front, is crucial

Formula 1
Feb 2, 2023
The Mercedes F1 pressure changes under 10 years of Toto Wolff Plus

The Mercedes F1 pressure changes under 10 years of Toto Wolff

OPINION: Although the central building blocks for Mercedes’ recent, long-lasting Formula 1 success were installed before he joined the team, Toto Wolff has been instrumental in ensuring it maximised its finally-realised potential after years of underachievement. The 10-year anniversary of Wolff joining Mercedes marks the perfect time to assess his work

Formula 1
Feb 1, 2023
The all-French F1 partnership that Ocon and Gasly hope to emulate Plus

The all-French F1 partnership that Ocon and Gasly hope to emulate

Alpine’s signing of Pierre Gasly alongside Esteban Ocon revives memories of a famous all-French line-up, albeit in the red of Ferrari, for BEN EDWARDS. Can the former AlphaTauri man's arrival help the French team on its path back to winning ways in a tribute act to the Prancing Horse's title-winning 1983?

Formula 1
Jan 31, 2023
How do the best races of F1 2022 stack up to 2021? Plus

How do the best races of F1 2022 stack up to 2021?

OPINION: A system to score all the grands prix from the past two seasons produces some interesting results and sets a standard that 2023 should surely exceed

Formula 1
Jan 31, 2023
Who were the fastest drivers in F1 2022? Plus

Who were the fastest drivers in F1 2022?

Who was the fastest driver in 2022? Everyone has an opinion, but what does the stopwatch say? Obviously, differing car performance has an effect on ultimate laptime – but it’s the relative speed of each car/driver package that’s fascinating and enlightening says ALEX KALINAUCKAS

Formula 1
Jan 30, 2023
Why F1's nearly man is refreshed and ready for his return Plus

Why F1's nearly man is refreshed and ready for his return

He has more starts without a podium than anyone else in Formula 1 world championship history, but Nico Hulkenberg is back for one more shot with Haas. After spending three years on the sidelines, the revitalised German is aiming to prove to his new team what the F1 grid has been missing

Formula 1
Jan 29, 2023
The potential-laden F1 car that Ferrari neglected Plus

The potential-laden F1 car that Ferrari neglected

The late Mauro Forghieri played a key role in Ferrari’s mid-1960s turnaround, says STUART CODLING, and his pretty, intricate 1512 was among the most evocative cars of the 1.5-litre era. But a victim of priorities as Formula 1 was deemed less lucrative than success in sportscars, its true potential was never seen in period

Formula 1
Jan 28, 2023