The Lotus Racing team has signed a partnership deal with leading news network CNN, it was announced on Tuesday.
The team, which is bringing the Lotus name back to Formula 1 for the first time since 1993, said CNN's logos will on the T127 cars during the 2010 season.
"We are very proud to welcome CNN into the Lotus Racing family," said team principal Tony Fernandes.
"It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us.
"The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."
The deal will be managed by CNN's commercial 'Partner Solutions Group', led by Rani Raad, senior vice president CNN International Advertising Sales.