The Haas Formula 1 team has agreed a new title sponsorship deal for 2019 with the Rich Energy company that failed to buy Force India earlier this year.
The UK-based energy drinks firm has explored various opportunities to link up with teams, and attempted to buy Force India earlier this year.
It later claimed it was still in a position to take over the team when it went into administration, but that door was firmly closed after Force India was saved by a consortium led by Lawrence Stroll.
Rich Energy has instead focused its efforts recently on securing a sponsorship deal, and its CEO William Storey was in Austin last weekend and spoke to several teams before reaching an agreement with Haas.
The deal will prompt a rebranding of the team's livery, and is Haas's first title sponsor since it joined F1 at the beginning of 2016.
Haas boss Gunther Steiner said: "Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 Team.
"We welcome their commitment to us as an organization, and together we share an ambition to advance further in our respective fields."