Ferrari will unveil its 2014 Formula 1 car on the weekend before the first pre-season test begins at Jerez in Spain.
The Italian outfit has announced that images of its new challenger will be revealed on January 25 - just 24 hours after McLaren becomes the first team to launch its car.
Ferrari has also asked fans to help choose the designation of the car that Fernando Alonso and Kimi Raikkonen will race this year.
It has asked supporters to pick their preferred choice out of five options: F14 T, F14 Maranello, F14 Scuderia, F166 Turbo or F616.
Fans have until next Friday to choose their favourite on Ferrari's official website, with the winning option being announced on January 24.