Intercontinental Rally Challenge promoter Eurosport will broadcast more events live during this season following the success of its Monte Carlo Rally coverage.
The viewing figures over the week were 70 per cent up on the rally's 2009 numbers, peaking with more than one million people watching Thursday's live SS9 - which was won by Sebastien Ogier.
A total of 12 million viewers watched the rally across Eurosport and Eurosport2
"We are very happy with our pioneering live coverage of this epic event," said Eurosport Events managing director Geraldine Filiol.
"The unprecedented audience figures reinforce the appeal of the IRC and we look forward to continuing our approach over the rest of the season."
The next round of the IRC takes place at Curitiba in Brazil, from Marhc 4-6, alongside the World Touring Car Championship opener at the same venue.