New BTCC boss named

Motorsport marketing specialist Richard West has been appointed as the new manager of the British Touring Car Championship

New BTCC boss named

West works for Octagon Marketing - a sister company of Brands Hatch Leisure, whose chief executive Rob Bain is the lynchpin of the series' new promoters BMP.

West is well-known in motorsport marketing, having worked for Formula 1 teams such as McLaren, Arrows and also Williams at the time when it landed its big-money deal with Rothmans.

West runs a specialist unit at Octagon, working with motorsport clients and says: "Working with Rob and the BMP team on the opportunities facing the BTCC has become our first priority."

More information on West's role at TOCA and his vision for the championship is expected later this week, but for the moment he would only say: "There's been enough talked about the championship in recent months - what it needs now is a clear strategy to take it forward and start building it again, and that's what we're putting in place at the moment."

Bain has previously indicated that he would like to see the organisational and technical structures built up in recent years remain in place. An intriguing possibility is a role for Nigel Mansell in the new-look BTCC.

West is also commercial director of the European Formula two-seater F1 programme, which has recently signed-up Mansell, and he says that he would like to involve the former world champion (who drove a six-race BTCC programme with Ford in 1998) in the promotional side of his plans for the championship.

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