New BTCC boss named

Motorsport marketing specialist Richard West has been appointed as the new manager of the British Touring Car Championship

New BTCC boss named

West works for Octagon Marketing - a sister company of Brands Hatch Leisure, whose chief executive Rob Bain is the lynchpin of the series' new promoters BMP.

West is well-known in motorsport marketing, having worked for Formula 1 teams such as McLaren, Arrows and also Williams at the time when it landed its big-money deal with Rothmans.

West runs a specialist unit at Octagon, working with motorsport clients and says: "Working with Rob and the BMP team on the opportunities facing the BTCC has become our first priority."

More information on West's role at TOCA and his vision for the championship is expected later this week, but for the moment he would only say: "There's been enough talked about the championship in recent months - what it needs now is a clear strategy to take it forward and start building it again, and that's what we're putting in place at the moment."

Bain has previously indicated that he would like to see the organisational and technical structures built up in recent years remain in place. An intriguing possibility is a role for Nigel Mansell in the new-look BTCC.

West is also commercial director of the European Formula two-seater F1 programme, which has recently signed-up Mansell, and he says that he would like to involve the former world champion (who drove a six-race BTCC programme with Ford in 1998) in the promotional side of his plans for the championship.

shares
comments
Honda confirms BTCC pull-out

Previous article

Honda confirms BTCC pull-out

Next article

Richard West Q&A

Richard West Q&A
Load comments
The outright tin-top wins achieved by a forgotten tin-top great Plus

The outright tin-top wins achieved by a forgotten tin-top great

Already established as a formidable force in the British Saloon Car Championship, the Triumph Dolomite became a legend in 1977 when Tony Dron's Broadspeed machine frequently embarrassed the mighty Capris

BTCC
May 18, 2021
Five key plotlines to follow in the 2021 BTCC Plus

Five key plotlines to follow in the 2021 BTCC

It’s been a busy silly season in the BTCC since the chequered flag fell to end the 2020 campaign last November. While last year’s top two have stayed put, there’s plenty of talking points elsewhere, which should result in another fascinating year of tin-top action

BTCC
May 7, 2021
The giantkilling 'dad and lad' operation taking on the BTCC's best Plus

The giantkilling 'dad and lad' operation taking on the BTCC's best

The Lancashire squad of Ciceley Motorsport has been a BTCC race winner for several years with Adam Morgan and Mercedes. But the switch to WSR-built BMWs and addition of Tom Chilton as a true barometer for Morgan should see the team step up into title contention

BTCC
May 6, 2021
How a returning champion is feeling at home again in the BTCC Plus

How a returning champion is feeling at home again in the BTCC

After topping the times at the end of British Touring Car Championship pre-season testing, it feels like Gordon Shedden has never been away. But after plenty of changes behind the scenes, the three-time champion is bedding himself in to pick up where he left off

BTCC
May 5, 2021
Why a BTCC legend remains defiant at '97 not out' Plus

Why a BTCC legend remains defiant at '97 not out'

After a year of enforced absence from the British Touring Car Championship grid, Jason Plato is back and hungrier than ever. Despite stellar opposition and some familiar challenges, the two-time champion still has his eyes focused on the biggest prizes

BTCC
May 4, 2021
How Ingram's clean slate can end his BTCC title wait Plus

How Ingram's clean slate can end his BTCC title wait

After seven years together, Tom Ingram and Speedworks Motorsport have amicably split and gone down separate paths for the 2021 BTCC season. With engineer Spencer Aldridge joining him at the Excelr8 Motorsport Hyundai squad, Ingram is confident he can challenge for titles from the off

BTCC
Apr 30, 2021
How the unlikely Capri-slaying Dolomite triumphed against adversary Plus

How the unlikely Capri-slaying Dolomite triumphed against adversary

The Dolomite Sprint was a potent giantkilling weapon during the 1970s in the British Saloon Car Championship, now known as the BTCC. Tin-top legend Andy Rouse explains how it became such a force

BTCC
Apr 25, 2021
The rollercoaster ride of West Surrey Racing's 40 years Plus

The rollercoaster ride of West Surrey Racing's 40 years

It’s four decades since one of UK motorsport’s most successful teams made its debut at Silverstone in British Formula 3. Now it’s top dog in the BTCC, time to blow out some candles with boss Dick Bennetts

BTCC
Mar 12, 2021