Channel 4 linked to TV deal

British terrestrial television station Channel 4 has emerged as the favourite to strike a deal to provide coverage of the British Touring Car Championship next year

Channel 4 linked to TV deal

Following the demise of the BTCC's 10-year partnership with the BBC, Britain's premier tin-top series is in search of a terrestrial channel to screen its races.

According to today's (Thursday's) AUTOSPORT, Channel 4 is thought to be the most likely candidate, but rival ITV is also in the running.

British Motorsport Promoters, which owns the television rights to the series, has links with ITV, through its deal to cover British Superbikes in 2002, and also with Channel 4, which televised BMP's British Formula 3 and British GT Championships this year.

Series insiders are concerned that a deal has yet to be struck, but feel that the move to a terrestrial channel, and the more aggressive promotion that would bring, would be a sound one.

"A TV deal is vital," said a leading BTCC figure. "But maybe it is time to change. Channel 4 has shown dedication to motorsport and it would be good for the series."

BMP is expected to make an announcement regarding its television package for 2002 some time next month.

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