British Touring Car star Jason Plato will be part of a new initiative to help fund and support young tin-top drivers.
The KX Akademy, which was officially launched at Oulton Park on Sunday, will help up to four drivers, plus two motorcycle racers, aged between 18 and 30, in 2013.
The three-year initiative, which is backed by the KX Energy Drink brand that also sponsors Plato's MG BTCC team, will kick off by supporting two drivers for the rest of this season. They will be announced at Croft's BTCC round later this month.
As well as getting significant contributions to their budgets, the chosen individuals will receive career guidance, media training, and mentoring from Plato.
The selected drivers are likely to compete in one of the BTCC's support categories, such as the Renault Clio Cup, Ginetta Juniors and GT Supercup, or the Porsche Carrera Cup.
"We are 100 per cent dedicated to giving people a leg-up, that well-deserved break that we all at some point in our lives need," said Plato. "In motorsport there are many talented drivers and riders that are crying out for that.
"This is a fantastic opportunity I only wish had been available when I was struggling all those years ago."
KX's David Beardmore added: "This is a really exciting initiative that is all about finding and supporting young people with raw talent who have also shown they are ready to work hard to achieve their goals.
"The mentoring from Jason will be invaluable and we're looking forward to seeing the drivers and riders develop."