It feared that the outright banning of cigarette liveries was but the tip of an iceberg, and that international and government agencies would soon turn their sights to other substances, concluding:
Another certainty is that the governmental nannies will not stop with tobacco. In 1997, [World Health Organisation] published its 'hit-list' of product categories it was targeting the marketing of. First, and rapidly banned, was the marketing of breast milk substitutes, but this banning came and went without fanfare, for how many sports marketed the products?
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