Subscribe

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe
Autosport Plus

Plato's secrets of sponsorship

Getting financial support for your motorsport is about more than just putting stickers on a car. JASON PLATO knows more than most, and is your guide to a complicated business

Sponsorship has been utterly crucial to my career. Ducking, diving, selling and marketing basically got me the opportunity to do the business in Renault Spiders.

At various stages through my professional career, when things have gone tits up - like when SEAT pulled out and there were no other seats around - I've had to get my arse in gear and put deals together.

Previous article Alex Brundle to race ART McLaren in European Le Mans Series
Next article Freddie Hunt, son of James, to resume professional racing career

Sign up for free

  • Get quick access to your favorite articles

  • Manage alerts on breaking news and favorite drivers

  • Make your voice heard with article commenting.

Autosport Plus

Discover premium content
Subscribe