When an on-track clash between Marco Andretti and Graham Rahal escalated into a minor verbal spat in 2012, former IndyCar CEO Randy Bernard spotted what he believed to be an opportunity.
During his tenure with the series, Bernard's efforts to tout IndyCar were unfailingly energetic and well-intentioned if, as was the case here, occasionally misdirected.
Seeking to capitalise on a clattering of antlers between two of racing's most heralded families, he attempted to contact professional wrestling maestro Vince McMahon via Twitter, promoter to promoter, to sell the prospect of turning the feud into a broader spectacle.
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