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WRC: The power of promotion

Radio and TV star – and full-on petrolhead – Chris Evans' CarFest event was a roaring success, thanks to some serious promotion. David Evans went along and realised his world – the WRC – could learn a lot

Petter Solberg is facing the wrong way. Not for the first time. In fact, not for the first time in the past 10 seconds; in that time, he's faced the wrong away about three times.

And now he doesn't seem to know which way is the right way.

He's stopped.

His co-driver seems quite grateful and has got out of the car. And it's not Chris Patterson.

It's Pink Floyd drummer Nick Mason. Looking mightily relieved, if slightly... comfortably numb. After so many donuts in such a short space of time, Mason's probably just grateful to have avoided playing at... the great gig in the sky. Not to mention becoming another... no, that one's too obvious.

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