Variously perceived to be Ferrari's week-long ski camp at which team announcements are made, an official Formula 1 media gathering, or a combined Ferrari/Ducati 'jolly' function, the concept of the annual Wrooom festival began life almost 30 years ago as nothing other than a social ski bash casually organised by a couple of Italian journalists who wished to frolic in the white stuff with a few F1 drivers.
However, so exponential has been the event's growth that last year visuals from the Dolomites were seen by over 1 billion people in 186 countries - ranging from Afghanistan through Sudan to Zimbabwe.
But, back to the very beginning...
Rubens Barrichello enjoys the snow in 2004 © LAT
In 1982 the veteran award-winning photographer Ercole Colombo, to this day still extremely cosy with the team and contributor to scores of books on the Scuderia, and journalist Adriano Costa spent the off-season covering skiing championships, including the group of five G5 'grand-slam' masters events.