Lotus partners with Microsoft Dynamics
|Wednesday, March 14th 2012, 10:35 GMT|
The Lotus F1 team has announced a three-year partnership deal with Microsoft Dynamics, a division of the software giant.
The deal begins with immediate effect and will see the Microsoft Dynamics branding feature both on the Lotus E20 car and on the drivers' overalls.
As part of the agreement, Microsoft Dynamics staff will work directly with the team to implement its solutions.
"Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner," said Lotus F1 CEO Patrick Louis.
"We are entering an exciting phase in the development of our business model as we move from our recent change management period to a 'global business transformation' process. Microsoft Dynamics will be a crucial enabler for our objectives.
"This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our "smart" approach towards Formula 1."