autosport.com
Search:
Find out more about our subscriptions
  AUTOSPORT+ LOGIN AUTOSPORT Plus  
Username:
Password:
F1 NEWS 

Lotus partners with Microsoft Dynamics

Back where he belongs - Kimi in the cockpit of Lotus's E20The Lotus F1 team has announced a three-year partnership deal with Microsoft Dynamics, a division of the software giant.

The deal begins with immediate effect and will see the Microsoft Dynamics branding feature both on the Lotus E20 car and on the drivers' overalls.

As part of the agreement, Microsoft Dynamics staff will work directly with the team to implement its solutions.

"Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner," said Lotus F1 CEO Patrick Louis.

"We are entering an exciting phase in the development of our business model as we move from our recent change management period to a 'global business transformation' process. Microsoft Dynamics will be a crucial enabler for our objectives.

"This association will help Lotus F1 Team to become comprehensively process and KPI driven, enabling our "smart" approach towards Formula 1."

Subs
  More news  
    advertisement
  RELATED LINKS
Read the AUTOSPORT Digital Edition
Visit the autosport.com shop
See highlights from 60 years of AUTOSPORT
  FOLLOW AUTOSPORT ON
FOLLOW AUTOSPORT ON TWITTER
Paddock insight from group F1 editor Jonathan Noble
Grand Prix news updates from F1 editor Edd Straw
Breaking news feed
Live commentary feed
Haymarket