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Sky Sports to launch bespoke F1 channel for 2012 coverage

Sky SportsSky Sports will launch a dedicated new channel, Sky Sports F1 HD, for its coverage of Formula 1 races in 2012.

Starting in March next year, the channel will offer live coverage of every practice, qualifying session and race throughout the season, with Sky confirming that races will be broadcast without adverts.

Sky's interactive service will also allow fans to follow on-track action through a selection of on-board cameras and race data, and also allow them to go behind the scenes with the teams along the pit lane.

Sky says the channel will be provided at no extra cost to existing Sky Sports 1 and 2 or Sky HD subscribers, and will also be available online and through mobile and tablet devices via Sky Go.

Barney Francis, Managing Director of Sky Sports, said the deal would give fans greater access to Formula 1 both at each grand prix and across the season.

"Formula 1 followers are hungry for more and we want to give them the ultimate experience," Francis said. "It's not just every minute of every race but a channel devoted to Formula 1.

"We can now tell the whole story of the season, from every grand prix, from start to finish. Formula 1 will get the full Sky Sports treatment.

"We have big plans for live shows and a rich line-up of Formula 1 programmes; getting to the drivers, exploring the technology and lapping up the drama.

"With a dedicated channel for Formula 1 we can also give all sports fans the depth and breadth of sports they demand every weekend, right through the year."

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