McLaren secures Aon backing
|By Jonathan Noble||Saturday, May 15th 2010, 09:46 GMT|
McLaren has secured a sponsorship boost after agreeing a deal with American financial giants Aon at the Monaco Grand Prix.
Although the partnership has not been officially announced, the logos of Aon were spotted on the arms of the McLaren drivers on Saturday morning in Monaco.
Aon recently concluded a four-year sponsorship deal with Manchester United football club to be its shirt sponsor, and its move into F1 shows it is looking at further expanding its global awareness.
When contacted by AUTOSPORT to confirm the deal, a spokesman for Aon said: "Aon is excited to start working with McLaren. Vodafone McLaren Mercedes offers an ideal platform to drive sales and enhance our business-to-business marketing activity, especially in the global accounts segment and across important growth geographies."
Aon is no stranger to motorsport, with its vice-chairman Grahame Chilton being the father of drivers Tom and Max.
The new Aon deal comes on a weekend when leading F1 figures reckoned the sport had turned the corner in beginning to attract fresh sponsorship into the sport.