The new United Autosports team officially launched its Audi FIA GT3 programme at West London Audi on Tuesday evening.
Formula 1 chief Bernie Ecclestone was among the 200 guests at the event, which took place ahead of the squad's international racing debut at Silverstone this weekend. It had previously warmed up by contesting a British GT event at Oulton Park over Easter.
"The opening rounds of the FIA series at Silverstone have come around very quickly," said United Autosports co-owner Richard Dean.
"We are looking forward to finally finding out about the opposition and where we will be competitively compared to our rivals."
Matthew Bell, Zak Brown, Michael Guasch and Mark Patterson will be the drivers for United Autosports' FIA GT3 campaign.