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WRC unveils TV deal in Scandinavia

The World Rally Championship will be screened in Sweden, Norway and Denmark for the next three years following a deal between the sport's promoter and television station Viasat Motor.

The coverage begins with next year's WRC opener, the Swedish Rally in February.

Viasat Sport Norway's Stian Kleppo said: "The World Rally Championship is epic motorsport with adrenalin-fuelled driving on everything from gravel to snow and ice. It's a perfect addition to the already strong motorsport rights we have.

"With WRC, Formula 1, MotoGP, NASCAR and Indy racing, we are not only offering Sweden and Norway's only dedicated motorsport channel but are also offering the best motorsport content there is."

WRC promoter Simon Long added: "As the World Rally Championship enters an exciting new era it is great news that the championship will reach millions of television viewers in Sweden, Norway and Denmark with Viasat Broadcasting. WRC has a huge following across Scandinavia, home to some of the world's greatest drivers and iconic stages.

"Coming on the back of the exciting announcement that Finnish Kimi Raikkonen will compete in the 2010 championship, it is fantastic that Scandinavian fans will have access to quality coverage of the whole season at a time when one of their region's heroes take to the stage to compete at the pinnacle of rallying."

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